B2C Sales Director TotalEnergies

hace 2 semanas


Oviedo, España Total Energies A tiempo completo

Type of contract: Regular position

Experience: Minimum 10 years

Responsibilities:
  • Define the sales strategy in the B2C segment.
  • Analyze the internal (products, technologies, capacities and resources, services) and external (environment, sector, market, competition) situations.
  • Define the segmentation, bid positioning, and differentiation strategies.
  • Contribute to the definition of the B2C commercial BP (new contracts, churn, margins, purchase price, channel mix...) for approval by the B2C P&L Director.
  • Conduct the implementation of the sales and commercial strategy of the B2C segment.
  • Manage the maintenance and control of the customer portfolio and its margin.
  • Design the sales campaigns and define their targets.
  • Define with the Pricing & Analytics Manager (characteristics of the product, price/margin and promotions), the implementation and commercial launch of new products in the B2C segment.
  • Identify market opportunities.
  • Prioritize the development of new B2C products.
  • Set the final pricing for the customer.
  • Oversee the development of commercial actions using market knowledge regarding customers, competitors and products as per Total Group in Spain's strategic plan.
  • Ensure the market studies needed to develop the business.
  • Define the Customer Journey in the selling process.
  • Oversee the pinpointing and realization of partnership opportunities with other companies from different sectors (retail, telecommunications, energy, etc.).
  • Oversee the sales management strategy in inbound (CAC and Commercial Offices) and outbound (digital, in-person, telemarketing, leads...) channels.
  • Select suppliers (in the case of external channels).
  • Define targets.
  • Ensure the development of the strategy, approve the budget and guarantee the application of the operational and functional policies relating to his/her Unit.
  • Establish relevant criteria and/or control and organization parameters.
  • Decide on and establish expenditure, investment, and income forecasts, if applicable.
  • Analyze opportunities and threats.
  • Drive and guarantee coordination or harnessing synergies with other units.
  • Represent and defend the interests of TotalEnergies in Spain.
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