Paid Media Analyst and Reporting Specialist

hace 2 meses

Madrid, Madrid, España Signify Netherlands B.V. A tiempo completo

We're looking for a Paid Media Analyst and Reporting Specialist to join our Media team within Digital Marketing Operations for Consumer Strategy and Marketing.

Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we're transforming our industry.

As the world leader in lighting, we're constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities and more

Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

As a Media Analyst and Reporting Specialist you'll be working within the Paid Media team supporting them to lead technical integrations and tagging, leading analysis on A&P investment, on competitor websites. You will work together with a team of campaign builders, traffic and media specialists, SEO and CRO managers, web specialists and insights managers – as well as other stakeholders who are based in Madrid and The Netherlands.

We're on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch

What you'll do

  • Lead alignment on technical integration & tagging with paid media team & other stakeholders
  • Monthly A&P data extraction & analysis in alignment with paid media team
  • Lead analysis on competitor websites and best practices for improvement
  • PCA together with insights managers
  • Social listening and reviews.
  • Oversee correct naming convention and tracking, as well as participate in additional developments needed to improve reporting and analysis
  • Pro-actively give input on existing / needed paid media monitoring tools
  • Oversee campaign progress & reporting in alignment with Insights Managers & Paid media team
  • Support on audiences tracking & creation operations (in alignment with Audience Specialist & paid media team)
  • Participate in overarching sessions with paid media team & media agency

Your qualifications

  • 5-7 years of paid media and media analysis experience. Experience working for a media agency would be desirable. Focus on digital performance marketing
  • Experience developing, operating, analyzing & optimizing digital paid media campaigns
  • The ability to perform media analysis and provide strong recommendations based on agreed campaign objectives & KPIs. Deep analytical skills.
  • Full understanding of integrated marketing experience and the role digital plays in consumer journeys.
  • Hands-on use of all digital paid media platforms & channels. Strong knowledge or experience with Facebook Ads, Google Ads, Google DV360, Google SA360, Marin, Tradedoubler, Google Search Console, Instagram Ads, Pinterest, TikTok Ads, Linkedin, Programmatic Display and Video, including other relevant platforms such as social listening (Sprinkler) and digital analytics tools (Power BI, Adobe technology suite, Adverity).
  • Proficiency in English and Spanish (oral and written).
  • Excellent PowerPoint & Excel skill
  • Valuable programming languages such as SQL and Phyton but NOT required

We are looking for someone who is data driven, with a digital first approach and a creative mindset. Someone who is curious, has a keen eye for detail and a strong bias for action. In terms of communication, a strong communicator, with experience working in multi-market & regional organizations.

What you'll get in return...

We're offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See #SignifyLife through the eyes of our employees

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