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Paid Media Strategist

hace 2 meses

Madrid Centro, Madrid, España Importante empresa A tiempo completo

About Us

Gympass is a leading corporate wellness platform that simplifies wellness for individuals and organizations. Our mission is to make wellbeing universal, so everyone can be happy and healthy.

Our Culture

We're a dynamic and supportive team of like-minded individuals who are passionate about our mission. We collaborate, set high achievable goals, and focus on the end result. Our fast-paced and evolving environment allows you to learn and grow, and we're committed to the health and well-being of our employees.

The Opportunity

We're seeking a paid media strategist who has experience in various paid media channels. As Gympass continues to rapidly grow globally, we need someone to focus on strategic markets with unique challenges. This position will focus on high-priority strategic projects with visibility to senior leadership.

Main Responsibilities

  1. Lead Paid Media strategy in priority markets to drive acquisition and conversion.
  2. Think strategically, analytically, and creatively about new ways to reach customers and increase reachability through investigating new channels, testing and tracking KPIs.
  3. Partner with external agencies and media partners to strategize and optimize campaigns.
  4. Identify opportunities for efficiencies and reach with eligible members.
  5. Partner with Paid Media analysts to seek out new digital media channels to drive strategy.
  6. Collaborate regularly with internal stakeholders to set clear objectives, opportunities, and results.
  7. Develop and analyze performance metrics and articulate these to support KPIs.
  8. Have fun as part of a collaborative team of people who live our core values.

Requirements

  1. 4+ years of hands-on digital experience driving growth and strategy through paid media channels.
  2. Excellent writing and communications skills in English (including presentation skills).
  3. Proven success with paid media campaigns on multiple channels such as Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, Native, including segmentation strategy, A/B testing, and strategic thinking.
  4. Experience using Google Sheets (functions and pivot tables), Tableau, Data Studio or other data visualization tools for aggregation, manipulation, and visualization of data.
  5. Excellent problem-solving abilities and logical reasoning skills.
  6. Analytical skills for data-driven decision making.
  7. Strong sense of ownership and determination to get things done, with eagerness to learn and grow with a hands-on mindset.
  8. Ability to work both autonomously and collaborate in a team environment.
  9. A self-starter who can multitask, balance priorities, and adapt to a fast-growing organization.
  10. Experience working in an advertising agency is a plus.

What We Offer

We're a wellness company that is committed to the health and well-being of our employees. Our benefits include:

  1. Gympass discount: We believe in our mission and encourage our employees and their families to find their passion too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more.
  2. Flexible work: Choose when and where you work. For most, this will be a hybrid office/remote structure, but can vary depending on the needs of the role and employee preferences. We offer all employees a home office stipend and a monthly flexible work allowance to cover the costs of working from home.
  3. Paid time off: We know how important it is that our employees take time away from work to recharge. Employees receive a minimum of 25 days paid holiday per year in addition to annual holidays (including an extra holiday on your birthday).
  4. Parental leave: 100% paid parental leave of 12 weeks to all new parents (of both biological and adopted children, regardless of gender and parent's relationship with the co-parent) + 100% paid birth leave of 14 weeks.
  5. Career growth: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.
  6. Culture: An exciting and supportive atmosphere with ambitious people from around the world