Paid Media Strategist

hace 6 días


Madrid, Madrid, España M&C Saatchi Group A tiempo completo
Job Title: Paid Media Strategist

About the Role:

We are seeking a highly skilled Paid Media Strategist to join our team at M&C Saatchi Group. As a Paid Media Strategist, you will be responsible for managing and optimizing paid media campaigns across multiple platforms to drive engagement and conversions.

Key Responsibilities:

- Manage and optimize paid media campaigns across platforms such as Meta, LinkedIn, TikTok, Google, and Programmatic.
- Execute, monitor, and report on paid media campaigns (PPC, display, programmatic) across search engines, social media, and display networks.
- Perform keyword research, audience targeting, and A/B testing to optimize ad copy, creative, and bidding strategies.
- Utilize analytical skills and tools such as Google Sheets or Excel to track campaign performance, analyze data, and provide actionable insights.
- Create and maintain performance dashboards, reports, and visualizations to monitor campaign performance against KPIs.
- Conduct deep-dive analysis on campaign metrics such as cost per acquisition (CPA), return on ad spend (ROAS), click-through rates (CTR), and conversion rates.
- Identify trends, opportunities, and areas for optimization across paid social, SEO, and paid media channels.
- Collaborate with cross-functional teams (creative, marketing, and strategy) to ensure seamless campaign execution and optimization.

Requirements:

- Bachelor's degree in Marketing, Data Analytics, Mathematics, or a related field.
- Proven experience managing paid media campaigns.
- Strong understanding of paid media channels including SEM, PPC, and display advertising.
- Advanced proficiency in Excel or Google Sheets for data analysis, including experience with complex formulas, pivot tables, and data visualizations.
- Demonstrated ability to use analytical tools (Google Analytics, Facebook Ads Manager, Google Ads) to drive insights and improve performance.
- Strong problem-solving skills, with the ability to translate complex data into actionable recommendations.
- Excellent written and verbal communication skills, with the ability to present findings to clients and stakeholders.
- Ability to manage multiple campaigns and projects in a fast-paced environment, while maintaining a high level of attention to detail.

What We Offer:

- Competitive salary and comprehensive benefits package.
- Opportunity to work with a diverse portfolio of clients.
- Collaborative, data-focused team environment.
- Flexible remote work options.

How to Apply:

If you are a motivated and detail-oriented individual with a passion for digital marketing, please submit your application. We look forward to reviewing your qualifications.

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