Paid Media Strategist

hace 4 días


Madrid, Madrid, España Byd Europe A tiempo completo
About the Role

We are seeking a highly skilled Paid Media Specialist to join our team at Byd Europe. As a key member of our marketing department, you will be responsible for developing and implementing tailored marketing strategies to drive business objectives in Spain.

Key Responsibilities
  • Plan and implement Above the Line (ATL) campaigns for Spain marketing team
  • Optimize and report on all campaigns, sharing results with the wider team
  • Work with the creative team to ensure best practice creative is used
  • Assist with quarterly and annual planning of marketing budgets
Key Results
  • Web traffic and leads driven by media campaigns
  • Increasing performance of ATL Paid media campaigns
  • Improving brand awareness and image of BYD in Spain
  • Increasing sales of BYD vehicles in Spain
About You

We are looking for a highly motivated and experienced individual with a strong background in marketing and media planning. You will have a university degree in marketing, sales, or a commercial discipline, and excellent communication skills in English and Spanish.

You will have at least 5 years' experience in buying ATL media campaigns, and a strong understanding of the media market and key media owners. You will be able to prioritize and work proactively with efficient time management skills, and be resilient and open-minded.

What We Offer
  • Performance and experience-based competitive remuneration
  • Department and company-wide teambuilding events
  • An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy


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