Digital Media Strategist
hace 4 semanas
We are seeking a highly skilled Digital Media Strategist to join our team at Welocalize. As a trusted global transformation partner, we accelerate the global business journey by enabling brands and companies to reach, engage, and grow international audiences.
The successful candidate will be responsible for managing a client portfolio of paid media campaigns across Search and other digital platforms. This includes proactively building internal relationships, communicating technical subjects effectively, and mentoring junior team members.
Key Responsibilities- Manage a client portfolio of paid media campaigns across Search and other digital platforms
- Proactively build internal relationships & communicate technical subjects effectively
- Mentor and tutor junior members of the team, for example with technical training on an ad platform
- Ensure campaigns deliver against a customer's objectives while providing analysis and recommendations to improve performance
- Support senior team members with strategy development
- Proactive reporting and analysis of data, and quality assurance of Paid Media Specialists
- Define optimisation strategies for customers
- Own the day to day delivery of paid media work against customer objectives
- Work towards becoming a trusted advisor to clients through the communication of day to day performance management and strategies for short term performance improvement
- Understand and be able to explain best practice set up requirements for relevant paid media platforms and influence best practice sharing
- Have an understanding and interest in working across both international and B2B focused clients
- Bring ideas and knowledge to the agency on how we can grow and improve our offerings and work for clients
- Lead meetings and communication around day to day delivery for clients
- Demonstrate commercial awareness, or project management skills
- Confidently build campaigns, optimise and deliver meaningful insights for clients
- Able to demonstrate proficiency at customer management and delivery/optimization/analysis/reporting across platforms
- Deliver robust frameworks for testing new strategies
We are looking for a candidate with a minimum of 2-4 years of experience in a role using Google Ads, Microsoft Ads. The ideal candidate will have demonstrated implementation of multi-channel media strategies, advising on the right balance between search, and other media.
The successful candidate will also have stakeholder management skills, enjoy educating clients about all things Search, and have good negotiating skills paired with the ability to dive deep into performance reporting.
Knowledge of account-based marketing (ABM) targeting tactics, experience in managing monthly budgets exceeding £30k for multi-channel international campaigns, and knowledge & experience of performance analysis, forecasting & creating high level & in depth reports are also highly desirable.
About UsWelocalize is an award-winning, fast-paced & collaborative agency. We strive to make this a fantastic place to work for everyone.
We offer a fully hybrid working environment, flexible working hours, dedicated training time, and opportunities to work abroad. We also have a strong focus on wellness and mental health, with a dedicated Wellness Team.
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