Digital Media Strategist
hace 4 semanas
We are seeking a highly skilled Digital Media Strategist to join our team at Welocalize. As a trusted global transformation partner, we accelerate the global business journey by enabling brands and companies to reach, engage, and grow international audiences.
The successful candidate will be responsible for managing a client portfolio of paid media campaigns across Search and other digital platforms. This includes proactively building internal relationships, communicating technical subjects effectively, and mentoring junior team members.
Key Responsibilities- Manage a client portfolio of paid media campaigns across Search and other digital platforms
- Proactively build internal relationships & communicate technical subjects effectively
- Mentor and tutor junior members of the team, for example with technical training on an ad platform
- Ensure campaigns deliver against a customer's objectives while providing analysis and recommendations to improve performance
- Support senior team members with strategy development
- Proactive reporting and analysis of data, and quality assurance of Paid Media Specialists
- Define optimisation strategies for customers
- Own the day to day delivery of paid media work against customer objectives
- Work towards becoming a trusted advisor to clients through the communication of day to day performance management and strategies for short term performance improvement
- Understand and be able to explain best practice set up requirements for relevant paid media platforms and influence best practice sharing
- Have an understanding and interest in working across both international and B2B focused clients
- Bring ideas and knowledge to the agency on how we can grow and improve our offerings and work for clients
- Lead meetings and communication around day to day delivery for clients
- Demonstrate commercial awareness, or project management skills
- Confidently build campaigns, optimise and deliver meaningful insights for clients
- Able to demonstrate proficiency at customer management and delivery/optimization/analysis/reporting across platforms
- Deliver robust frameworks for testing new strategies
- Minimum of 2-4 years in a role using Google Ads, Microsoft Ads
- Demonstrate implementation of multi-channel media strategies, advising on the right balance between search, and other media
- Able to demonstrate proficiency at customer management and delivery/optimization/analysis/reporting across platforms
- Stakeholder management skills
- Enjoy educating clients about all things Search
- Good negotiating skills paired with ability to dive deep into performance reporting
- Knowledge of account-based marketing (ABM) targeting tactics
- Experience in managing monthly budgets exceeding £30k for multi-channel international campaigns
- Knowledge & experience of performance analysis, forecasting & creating high level & in depth reports
- LinkedIn campaign management is a nice to have
- Experience working with & advising on the implementation of tagging & tracking
Welocalize is an award-winning, fast-paced & collaborative agency. We strive to make this a fantastic place to work for everyone:
- Fully hybrid–we have offices across Europe, and our teams can use this space or work remotely
- Flexi working–we believe in being flexible so that your work fits around your lifestyle, rather than the other way around
- Training–dedicated training time in your diary to ensure you're continually learning and developing in the areas interesting to you
- Working Abroad–work from another country for a few weeks a year, all you need is an internet connection
- Socials–we have legendary Summer & Christmas parties as well as regular social events organized by our wonderful Social Committee
- Knowledge Shares–we arrange a weekly slot for the whole agency to come together and learn something new, from external speakers to sharing a new platform feature internally – these are a highlight
- Wellness –we know how important mental health is, our Wellness Team do a fantastic job supporting the agency, raising awareness, and running initiatives to help look after our mental health
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