Digital Media Specialist
hace 4 semanas
M&C Saatchi Worldwide seeks a skilled Media Strategist to manage and optimize paid media campaigns across multiple platforms.
Key Responsibilities:- Develop and execute paid media strategies to drive engagement and conversions.
- Manage and optimize campaigns across Meta, LinkedIn, TikTok, Google, and Programmatic platforms.
- Monitor and report on campaign performance, analyzing data to inform future decisions.
- Collaborate with cross-functional teams to ensure seamless campaign execution and optimization.
- Stay up-to-date with industry trends, algorithm updates, and emerging best practices in paid social, SEO, and paid media.
- Bachelor's degree in Marketing, Data Analytics, Mathematics, or a related field.
- Proven experience managing paid media campaigns.
- Advanced proficiency in Excel or Google Sheets for data analysis.
- Demonstrated ability to use analytical tools to drive insights and improve performance.
- Strong problem-solving skills and excellent written and verbal communication skills.
- Solid understanding of SEO best practices.
- Google Ads and Facebook Blueprint Certifications.
- Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360.
Location: Mainly remote with a preference for Chicago-based candidates.
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