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Marketing Manager
hace 2 meses
Empresa de eyewear ubicada en Madrid
¿Qué harás en tu nuevo puesto?
Implantación, planificación, e implementación de todas las actividades en tienda, incluidos los materiales temporales para el punto de venta y las actividades de campaña.Gestionar y aplicar una estrategia de marketing comercial en los canales offline en colaboración con el departamento de marketing.Identificar oportunidades de mercado y define el plan promocional que mejor se adapte a cada cuenta.Ejecutar los planes de marketing comercial en todos los mercados y áreas de actuación (KA's, export, sales office...) responsabilizándose del desarrollo, la ejecución y el rendimiento de estos, diseñados para aumentar la presencia y la captación final en el punto de venta.Definir objetivos de campaña y largo plazo y garantiza la aplicación y consecución de estos.Gasto eficiente del presupuesto promocional y supervisa los costes de marketing comercial; maximiza la competitividad.Análisis de la cuenta, el mercado y el canal. Seguimiento del retorno de la inversión de las acciones comerciales para entregar nuevas propuestas e iniciativas basadas en resultados.Colaborar con los equipos de ventas y proporciona herramientas de ventas para presentar eficazmente las marcas, los productos y las novedades de marketing a sus clientes.Ajuste del nivel de inversión a los gastos presupuestados en PLV. Asiste y presenta en ferias y eventos en nombre de la empresa; proporciona al óptico argumentos centrados en el consumidor sobre el producto y la categoría.Coordinar la entrega de materiales y contenidos de marketing a nuestros clientes y solicita a los equipos de marketing cualquier material específico que pueda apoyar la estrategia de desarrollo comercial. ¿A quién buscamos (H/M/D)? Grado Licenciatura en ADE, Marketing o similaresExperiencia mínima de 4 años en posición de marketingPerfil orientado a el punto de ventaQue sepa trabajar de forma autónoma y colaborando con departamento: comercial y diseño. Ingles alto - C1 ¿Cuáles son tus beneficios? Banda salarial: 35-40K + variable100% presencialOficina ubicada en el centro de Madrid