Marketing Specialist – Southern Europe

hace 2 meses

Madrid, Madrid, España Antech Diagnostics A tiempo completo

Job Requirements

Mars Science & Diagnostics is a division of Mars Petcare, a diverse business dedicated to one purpose: A Better World for PetsTM. Science & Diagnostics brings together the power of leading pet health science with expertise across diagnostics, data, and technology to change outcomes in pet health. Our veterinary diagnostics businesses including Antech, Heska and scil span point-of-care diagnostic laboratory instruments and consumables including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support, reference laboratories, veterinary imaging and technology, education and telemedicine with board-certified specialist support services. Our at-home diagnostics offering includes Whistle with smart devices to monitor pet health and Wisdom Panel, the world's most accurate pet DNA test.

The Marketing team is currently looking to hire a passionate Marketing Specialist who will support our activities in Spain and Italy . In this role, you will execute strategic projects focused on SEO, SEM and data analysis.

To qualify for this position, you need to be fluent in Spanish and have knowledge of English and Italian at business level.

What you will be doing:

  • SEO: research and analyse keywords relevant to the business and target audience; optimize website content to improve search engine rankings; monitor SEO performance and adjust the strategy as needed.
  • SEM: create and manage PPC campaigns on platforms like Google Ads and Bing Ads; optimize the campaigns to improve ROI and analyse data to identify opportunities for improvement.
  • Google Analytics: set up and manage Google Analytics accounts to track website traffic and user behaviour; analyse Google Analytics data to gain relevant insights.
  • Administrative tasks: manage calendars and organize events for the Marketing team; keep documents up to date; draft meeting minutes and presentations; provide support in the preparation of budgets and expense control.
  • Content creation: collaborate in the creation of content for different marketing channels.
  • Social media management: create, publish, and monitor engaging content on the company's social networks.
  • Support marketing campaigns.
  • Other ad-hoc tasks as required.

Work Experience

  • Studies in Marketing, Communications or related field.
  • Solid experience in a similar role in an international company.
  • Proficiency in Microsoft Office tools, graphic design software (InDesign and Photoshop), social media platforms, SEO and SEM tools, Google Analytics.
  • Excellent communication skills and the ability to work in a team.
  • You are organised and enjoy creative work.
  • Very good spoken and written English, Spanish and Italian are a must.

Interested? Please send us your CV, we are looking forward to your application


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