Shopper Marketing Manager, Southern Europe Spain
hace 5 días
About Diageo España Sa
Diageo España Sa is the leading premium drinks company in Southern Europe, with a portfolio of iconic brands such as Johnnie Walker, J&B, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose is to celebrate life, every day, everywhere, and we strive to create a culture of innovation, diversity, and excellence.
About the Role
This is a unique opportunity to join our Shopper Marketing team in Southern Europe, where you will play a key role in shaping the future of marketing. The rapid change in consumer behavior and shopping habits has created a massive opportunity for the function to drive growth and innovation.
Key Responsibilities
- Develop and deploy award-winning shopper marketing programs that inspire customers to implement and consumers to purchase our brands.
- Collaborate with customer and consumer marketing teams to drive growth and premiumization across different shopper missions and consumer behaviors.
- Work with the new occasions' mindset to build activations and mechanics that trigger purchase of Diageo brands, driving growth for our customers.
- Inspire our teams and customers around a big idea that will drive growth and innovation.
- Develop first-to-market shopper tools to engage consumers in new ways.
Requirements
- Proven experience in shopper marketing, with a strong track record of developing and deploying successful programs.
- Excellent understanding of consumer behavior and shopping habits in Southern Europe.
- Strong collaboration and communication skills, with the ability to work with cross-functional teams.
- Ability to think creatively and develop innovative solutions.
- Fluency in English and Spanish.
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