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Shopper Marketing Manager, Southern Europe
hace 2 meses
This is a fantastic opportunity to join the Shopper Marketing team in Southern Europe as a key player in driving business growth and innovation. With the rapid evolution of consumer shopping habits, the role will focus on developing and executing shopper marketing strategies that inspire customers to implement and consumers to consume and purchase Diageo brands.
The successful candidate will be responsible for deploying the brand marketing strategy, defining the shopper elements in a consistent and inspirational ecosystem for the consumer/shopper throughout all the touchpoints of the path to consumption/purchase. This will involve ensuring the programs fit the channel specificities and can be easily tailored by the customer activation team to meet specific customer needs.
The ideal candidate will have a proven record in initiating and crafting marketing programs, with strong creative judgement and background in crafting award-winning work. They will also have a strong commercial understanding of our customers and their shoppers, as well as the ability to influence across a broad network of the organization.
Key Responsibilities:
- Develop and execute shopper marketing strategies that drive business growth and innovation.
- Deploy the brand marketing strategy, defining the shopper elements in a consistent and inspirational ecosystem for the consumer/shopper.
- Ensure programs fit the channel specificities and can be easily tailored by the customer activation team.
- Develop award-winning programs to inspire customers to implement and consumers to consume and purchase Diageo brands.
- Work with the new occasions' mindset to build the best activations and mechanics based on shopper/consumer behaviours per occasion.
- Inspire our teams and customers around a big idea that will drive growth.
- Develop first-to-market shopper tools to engage consumers in new ways.
- Develop a deep understanding of our activation programs to ensure we are continuously evolving and improving.
- Ensure robust M&E is in place, to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance.
To be successful in this role, you'll need:
- 5+ years of relevant marketing/customer marketing experience.
- A proven record in initiating and crafting marketing programs.
- Strong creative judgement and background in crafting award-winning work.
- Strong commercial understanding of our customers and their shoppers.
- An individual who can get things done within Diageo and has the impact to influence across a broad network of the organization.
- An ability to encourage agencies to deliver phenomenal work and ideally some experience of working with key customers.
- A strong team-player, passionate for collaboration.
