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Marketing Manager, Southern Europe
hace 1 mes
This is a fantastic opportunity to join the Shopper Marketing team in Southern Europe at Diageo, a leading premium drinks company. As a key member of the team, you will play a crucial role in shaping the future of marketing and driving growth for our brands.
The role involves developing programs that trigger purchase of our brands over competitors, collaborating with customer and consumer marketing teams, and ensuring the effectiveness of our shopper marketing efforts. You will work closely with the channel and customer team to guarantee a step change in execution, behaviors, and return on investment.
Key Responsibilities:
- Deploy the brand marketing strategy, defining the shopper elements in a consistent and inspirational ecosystem for the consumer/shopper throughout all the touchpoints of the path to consumption/purchase.
- Ensure the programs fit the channel specificities and can be easily tailored by the customer activation team to meet specific customer needs.
- Develop the best activations and mechanics that trigger purchase of Diageo brands, driving growth for our customers at the same time.
- Work with the new occasions' mindset to build the best activations and mechanics based on shopper/consumer behaviors per occasion.
- Inspire our teams and customers around a big idea that will drive growth.
- Develop first-to-market shopper tools to engage consumers in new ways.
- Develop a deep understanding of our activation programs to ensure we are continuously evolving and improving.
- Ensure robust M&E is in place, to develop a comprehensive understanding of behavior change and corresponding drivers of financial performance.
About You
To be successful in this role, you will need:
- 5+ years of relevant marketing/customer marketing experience.
- A proven record in initiating and crafting marketing programs.
- Strong creative judgment and background in crafting award-winning work.
- Strong commercial understanding (of our customers & their shoppers).
- An individual who can get things done within Diageo and has the impact to influence across a broad network of the organization (all Southern Europe markets).
- An ability to encourage agencies to deliver phenomenal work and ideally some experience of working with key customers.
- A strong team-player, passionate for collaboration.
What We Offer
At Diageo, we celebrate our inclusive and diverse culture, and we are committed to creating a workplace where everyone feels valued, respected, and empowered to succeed. We offer a range of benefits, including flexibility, diversity, and a chance to work with a leading premium drinks company.
