Shopper Marketing Manager, Southern Europe
hace 4 semanas
This is a fantastic opportunity to join Diageo's Shopper Marketing team in Southern Europe. The rapid change in consumer shopping habits and engagement with brands has created a significant opportunity for the function to shape the future of marketing.
Winning at the point of sale with customers is crucial for brand and business growth, as retailers and wholesalers determine how our categories and brands are presented to consumers and shoppers.
The effectiveness of our shopper marketing is fundamental and will focus on driving recruitment and premiumisation across different shopper missions and consumer segments.
This role will be pivotal in supporting the channel and customer team to drive a step change in execution, behaviours, and return on investment.
The core focus of the role is to develop programs that trigger the purchase of our brands over competitors.
This involves developing award-winning programs to inspire customers to implement and consumers to consume and purchase, effective relationships to invest in the right areas to drive growth, and the restlessness to always demand more from themselves and others.
In this role, you will:
- Deploy the brand marketing strategy, defining the shopper elements in a consistent and inspirational ecosystem for the consumer/shopper throughout all touchpoints of the path to consumption/purchase.
- Ensure the programs fit the channel specificities and can be easily tailored by the customer activation team to meet specific customer needs.
- Develop the best activations and mechanics that trigger the purchase of Diageo brands, driving growth for our customers at the same time.
- Work with the new occasions' mindset to build the best activations and mechanics based on shopper/consumer behaviours per occasion.
- Inspire our teams and customers around a big idea that will drive growth.
- Develop first-to-market shopper tools to engage consumers in new ways.
- Develop a deep understanding of our activation programs to ensure we are continuously evolving and improving.
- Ensure robust M&E is in place to develop a comprehensive understanding of behaviour change and corresponding drivers of financial performance.
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