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Shopper Marketing Manager, Southern Europe
hace 2 meses
About Us
Diageo is a leading global beverage company with a portfolio of iconic brands, including Johnnie Walker, J&B, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose is to celebrate life, every day, everywhere, and we strive to create a culture of innovation, diversity, and excellence.
About the Role
This is an exciting opportunity to join our Shopper Marketing team in Southern Europe, where you will play a key role in shaping the future of marketing. The rapid evolution of consumer behavior and shopping habits presents a significant opportunity for us to drive growth and innovation.
Key Responsibilities
- Develop and implement shopper marketing strategies that drive recruitment and premiumization across different shopper missions and consumer behaviors.
- Collaborate with customer and consumer marketing teams to create award-winning programs that inspire customers to implement and consumers to consume and purchase our brands.
- Work with cross-functional teams to develop and execute effective marketing plans that drive growth and return on investment.
- Stay up-to-date with the latest trends and consumer behaviors to inform and evolve our shopper marketing strategies.
What You'll Achieve
- Deploy the brand marketing strategy, defining the shopper elements in a consistent and inspirational ecosystem for the consumer/shopper throughout all touchpoints of the path to consumption/purchase.
- Develop and implement programs that fit channel specificities and can be easily tailored by the customer activation team to meet specific customer needs.
- Work with the new occasions' mindset to build the best activations and mechanics based on shopper/consumer behaviors per occasion.
- Develop first-to-market shopper tools to engage consumers in new ways.
Requirements
- Proven experience in shopper marketing, with a strong understanding of consumer behavior and shopping habits.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Strong analytical and problem-solving skills, with the ability to interpret data and drive business decisions.
- Ability to stay up-to-date with the latest trends and consumer behaviors.
