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Senior Marketing Manager

hace 2 meses

Madrid, Madrid, España Baxter A tiempo completo
About the Role

Baxter is seeking an experienced Senior Marketing Manager to drive marketing programs and commercial execution for the Southern Cluster Europe region. This role will be responsible for establishing and leading regional strategy, ensuring country alignment, and driving profitable revenue growth.

Key Responsibilities
  • Act as primary Southern cluster contact point for marketing Europe
  • Establish and lead regional strategy and business focus areas
  • Own launch execution readiness, effectiveness, and compliance
  • Analyze cluster and country business performance and recommend enhancements or corrective actions
  • Lead cluster-wide activities and lift/shift positive successes across markets
  • Articulate cluster needs, Voice of Customer (internal/external), and market intelligence to GBU and/or to relevant regional/country stakeholders
  • Liaise effectively with Kidney EMEA team and countries and across multiple functions
  • Provide data and insight, make recommendations for on-market product introductions and effectiveness
  • Support quality growth of key revenue generators in WEU region
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle
  • Gather customer and market insights to inform outreach strategies
  • Guide countries in development of the annual commercial BaxP plan
  • Build lasting relationships with key opinion leaders
  • Provide product, technical, and competitive knowledge to increase competency and effectiveness of country marketing teams, sales representatives, and distributors
Requirements
  • Extensive Marketing/Commercial experience in the Medical Device/Pharma industry required
  • Familiarity with Surgery and/or Operating Theatre environment Nephrology is a clear advantage
  • University degree: Master's/PhD degree, MBA is a plus
  • Demonstrated record of success in driving new product sales
  • Background in strategic planning and business development helpful
  • Preferably training and experience in Digital Marketing with performance history
  • Analytical skills with business acumen: Strong strategic thinking coupled with strong execution skills
  • Top communicator, influencing, negotiation, and collaboration skills as well as critical thinking & project management skills cross-culturally
  • Proven track record of operating successfully in a matrix, cross-functionally, and in geographically disperse team environment
  • Ability to embrace and adapt to change, to manage and succeed in ambiguity
  • Knowledge in various of the following disciplines: Market Research, Segmentation, Targeting and Messaging, Digital & Interactive Marketing, Brand Management, Pricing and Value Messaging, Decision Analytics, Executing Strategic Plans