Senior Product Marketing Manager

hace 3 días


Madrid, Madrid, España Amazon A tiempo completo
Senior Product Marketing Manager for Books and Kindle

We're seeking a seasoned Senior Product Marketing Manager to join our Books and Kindle team at Amazon. As a key member of our marketing team, you will be responsible for driving customer acquisition, engagement, and retention goals for our Books and Kindle products across off-Amazon channels.

Key Responsibilities:
  • Develop and execute marketing strategies to establish best-in-class marketing programs for Books and Kindle.
  • Own end-to-end customer-facing marketing campaigns, improving processes to automate, scale, and innovate touch-points.
  • Drive continuous performance optimization, monitoring, analyzing, and reporting performance and patterns using key metrics and KPIs to measure success and inform future improvements.
  • Build customer segmentation and targeting to deliver personalized, complementary, and reinforced messaging across our channels.
  • Proactively drive a measurement and learning framework for Books & Kindle across Outbound channels.
  • Drive A/B testing across channels, including creative imagery, messaging, offers, and CTAs.
Requirements:
  • 5+ years of relevant work experience in product/program/marketing management.
  • Strategic thinking with executing capability.

We're looking for a candidate who is passionate about marketing communications and empowering customers to find their next great read. If you thrive on ambiguity, can see the big picture, and execute on a tactical level, we'd love to hear from you.



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