Senior Product Marketing Specialist

hace 3 días


Madrid, Madrid, España Alan Sa. A tiempo completo
About Alan

At Alan, we're on a mission to empower individuals to take control of their physical and mental well-being. Our vision is to create a world where everyone has access to quality care, and we're committed to making this a reality through our innovative approach to health and insurance.

Our Culture

We're a team of like-minded individuals who share a passion for making a difference. Our cultural values are built around putting our members first, embracing radical transparency, and fostering personal and team growth. We're a distributed ownership company that encourages fearless ambition and collaboration.

The Role

We're seeking a Senior Product Marketing Manager to join our cross-functional team and drive the go-to-market strategy for our products and services. As a key member of our Product Marketing team, you'll work closely with Product and Business teams to define and execute our product positioning, craft compelling B2B and B2C narratives, and develop marketing assets and campaigns to drive adoption.

Your Responsibilities
  1. Define and execute the go-to-market strategy for our products and services
  2. Develop and maintain a deep understanding of our target audience and their needs
  3. Collaborate with Product and Business teams to define product positioning and messaging
  4. Craft compelling B2B and B2C narratives and pitches
  5. Develop marketing assets and campaigns to drive adoption
  6. Measure and analyze the effectiveness of marketing campaigns and make data-driven decisions
What We Offer

As a Senior Product Marketing Manager at Alan, you'll have the opportunity to shape the future of our company and make a meaningful impact on the lives of our members. We offer a dynamic and supportive work environment, opportunities for growth and development, and a competitive compensation package.



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