Activation Manager Kc

hace 2 semanas

Madrid, Madrid, España Bacardi A tiempo completo

Your Opportunity


As Activation Manager in KC, you will be responsible for the flawless execution of a BTL plan that positions Bacardi as one of the industry leaders in activation.

Creating moments that matter for the consumer and being a key enabler to winning in the On Trade.

You will have a strong footprint in the field and work closely with Business Managers and Field Manager covering all Madrid city and ensuring a cohesive approach to planning & execution activating our brands with consistency and effectiveness, according with local market needs and fully aligned with Brand/.CPA Managers.

You will build and develop best in class CPA capabilities at a local level that will enable us to win in the city.

The nature of the role will mean that most of your time will be spent in the field supporting the Business Managers & the Head of Field of Madrid to ensure the excellence in the plan's execution.


Responsibilities:

With our Consumer at the heart, your key focus will be to:

  • Execute implementation of the "Winning In" customer marketing strategy in KC.
  • Building longterm relationships with key strategic customers.
  • Ownership of the A&P budget and tools allocated to the City.
  • Responsible to coordinate and update bottomup plan worked with BM's and aligned with Field Manager and CPA Category Managers.
  • Ensure negotiation, definition and execution of tailor made visibilities and activations in Key Cities with perfect execution.
  • BTL

Agency Management:
from briefing to execution.

  • Evaluation of Activities developed in the City, M&E for Key Activities to ensure we continue with proven growth driver activities.
  • Influence during IAP process to ensure resources and activities needed are covered during IAP process.
Skills and Experience

The Skills & Experience needed to create your legacy

  • You will have an unrivalled passion for the On Trade and experience of delivering moments of "wow" in the sector.
  • Minimum 3 years sales or marketing experience working preferably in the On Trade channel.
  • Experience of working with and influencing stakeholders to develop and implement clear agendas and longerterm execution plans.
  • Experience in balancing long and shortterm priorities to create efficiencies.
  • Comprehension of competitive market for brand and category. Comfortable interpreting data to develop initiatives to grow the brand in line with company values.
  • Experience of managing a budget and across multiple stakeholders.
  • Negotiation skills.
  • English and Spanish required.

Personal Qualities

  • Performance driven with a focus on brilliance in execution.
  • Can adapt style to manage stakeholders to ensure the timely delivery of the planning process.
  • Actively builds and leads interactions between the functions to ensure plans are implemented and goals met.
  • Excellent organisation skills.
  • Ability to work under pressure and to deal with ambiguity.
  • Team player and strong desire to be part of a winning team.
  • Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become.
  • Self-Awareness: You have high levels of selfawareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
  • Results Agility: You demonstrate consistent delivery of results in firsttime situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with.
Our culture


We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do.

But what does this mean?

  • Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
  • Family; We treat each other, and our communities, like Family. Always.
  • Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it's our own. We do the right thing for the business and we all take accountability for our work.
When you join Bacardi, you become part of our family and gain more than just a job.

  • Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity.

Diversity is core to our business:

by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth.

The duties and r

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