Manager, Marketing Frontline Activation

hace 2 semanas


Madrid, Madrid, España The Coca-Cola Company A tiempo completo

Main Responsibilities:

  • Assess attractive local (OU) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas in STILLS (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
  • Oversee localization and real-time amplification of IMX campaigns, for our STILLS brands, within the Franchise units, providing input to OU IMX team.
  • Drive bottler alignment on the marketing agenda, focusing on STILLS portfolio priorities and STILLS brands strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
  • Participate in agile projects for the development of OU and Market-level innovation and IMX campaigns
  • Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
  • Provide coaching to junior members of the team and to members of project teams

Experience

  • Bachelor's degree required
  • 4-8 years of *brand management / marketing activation * (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf) and Digital culture
  • Ability to understand * * and leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.
  • Ability to *adapt to changing environment * and cross correct in due time, scenario planning thinking.
  • Ability to effectively communicate and collaborate with key partners * (category marketing teams, bottler, external agencies), and ability to *influence and negotiate with internal and external cross-functional stakeholders.
  • Good project management skills , able to coordinate multiple projects at the same time and deliver high quality on time.
  • Experience working in cross-functional and cross-geographical teams is preferred

Self-Leadership

  • Ability to thrive in ambiguity
  • Contribute to build Culture & Engagement
  • Act as an actor of raising business performance Work Focus
  • Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
  • Ability to coordinate Projects/Local activations (calendars, resources, metrics) with Bottlers
  • Ability to identify needs for campaign localization or customization as necessary

Communication Focus

  • Role will require frequent communication with Regional/Local FLA Marketing Lead, OU Projects Leads, OU and Regional IMX team especially Media, and Regional Franchise leadership teams
  • Is the main Marketing counterpart of the Local Bottlers activation team and external activation agencies.

Travel requirements:

  • Up to 15% of travel required

Skills Media Planning; Leadership; Creative Process; Analytical Thinking; Marketing; Consumer Segmentation; Digital Media Strategy; Competitive Assessments; Quantitative Research; SWOT Analysis; Nielsen Data; Group Problem Solving; Brand Positioning; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.




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