Shopper Activation Manager

hace 7 días

Madrid, Madrid, España Philips A tiempo completo

Job Title:
Shopper Activation Manager (Health & Beauty Accounts)


Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation.

Driven by the vision of a better tomorrow.

But it's not just what we do, it's who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers' needs.

It's what inspires us to create meaningful solutions - the kind that make a real difference - when it matters most.


The world and our customers' needs are changing faster than ever before and while we are proud of what we do already, we know we can do more.

That's why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.


In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philips' purpose has never been more relevant.

So whatever your role, if you share our passion for helping others, you'll be working towards creating a better and fairer future for all.


You are responsible for

  • Translating in Spain marketing plans into set to win and optimized omnichannel shopper activation plans that are executed with excellence
  • Initiating and realizing local or regional trade marketing actions and promotions on the basis of the recommendations, in order to optimize stock levels in the chain, to stimulate salesout and loyalty of the distribution channel.
  • Defining and formulating observations and recommendations for new activities through analysis of sales data and through monitoring the success of the trade marketing activities.
  • Lands retail channel shopper toolkits and POS catalogues into relevant key customers for respective retail channels inline with sales team channelization
  • Planning, spending and optimizing A&P budget for maximized impact on "Explore" and "Convert" stages of CDJ (Consumer Decision Journey)
  • Sufficiently translates (or if needed transcreates), produces, plans and executes Online Excellence & Instore Excellence POS assets
  • Leading, orchestrating and partially delivering internal and external (retail) trainings (incl portfolio, New Product Introduction as well as shopper marketing capabilities)
  • Supporting global shopper for delivering trade events cooperating with sales team and retailers
  • Closely collaborating with KAMs, Consumer Marketing Managers, Shopper excellence managers, CatMan experts and central shopper marketing team for continuous improvement on assets and budget
  • Participating zone strategy plans for respective retail channels
  • Closely cooperating with Sales Leader in the Market to realize sales targets at key customers, and providing input for local channel Strategy
  • Optimizing (offline/online) shelve (portfolio, price points, promotions), owning instore and online excellence execution to drive brand preference, increase conversion and basket size

You are a part of
The Iberia Consumer Marketing team.

To succeed in this role, you'll need a customer-first attitude and the following

  • Degree in Marketing is preferred;
  • 35 years of previous experience in marketing or trade marketing
  • Experience in Health & Beauty Accounts / FMCG channel ( Pharmacies, drugstores, hypermarkets)
  • Analytical and planning skills;
  • Experience in budget management and related tools;
  • Customer and consumer first mindset with external stakeholder management skills.
  • Skills to work in multidisciplinary teams
  • Highly articulate with an excellent command of written English and local language)

In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide.

Succeeding in this market-based role in a complex environment will open many doors for your long-term career, in other areas in Philips or otherwise.

We also believe that we are at our best as a company when you are at yours as a person.

Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

How we work at Philips
Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers.

We are embracing an approach wherein we spend more time together than apart - which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home - for our hybrid roles.

Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:

  • We believe in the importance of impactful collaboration:_ There's a certain energy when everyone's in the same room that can heighten idea generation and creative friction needed for probl

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