Frontline Activation Brand Manager Spain

hace 1 semana

Madrid, Madrid, España The Coca-Cola Company A tiempo completo
Frontline Activation Brand Manager Spain - 8 month fixed term contract, need someone to start ASAP

Fluent Spanish required

Position Overview:

We are looking for a Brand Manager (8 months fixed term contract) to the Iberian Frontline Marketing team.

As a Frontline Activation Brand Manager for Spain, you will be driving brand activation on a local level for your dedicated brand and working closely together with the local frontline marketing & European category team as well as local business operations team and bottling partner, CCEP.


Key Responsibilities:

  • Drive and manage brand activation at the local level, including building annual brand plan, managing brand campaigns, activations & promos and experiential marketing and events (leveraging marketing assets), in coordination with the bottler & category teams
  • Support the country marketing lead on crossfunctional initiatives, work assignments and tasks that align to brand priorities
  • Participate in agile projects for the development of OU (Operating Unit) and Marketlevel innovation and marketing campaigns
  • Manage brand program budgets (DME) and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget
  • Track brand and project performance through data analysis by converting KPI's and findings into specific insights and actions that add value to the business, drive brand love and brand value
  • Coordinate local activations with bottler, including brand campaigns, POS activations & promos, events, experiential/sampling
  • Prepare reports / market analysis / presentations as needed (e.g. monthly performance reports)

Education Requirements & Related Work Experience:

  • Bachelor's or Master's degree, preferably in marketing/business
  • 35 years of experience in marketing activation (end to end project delivery) & brand management on a local market level, FMCG experience is a plus
  • Ability to understand and leverage business, finance and commercial insights.
  • Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
  • Ability to effectively communicate and collaborate with key stakeholders (category marketing teams, bottler, other functions, agencies) and ensure alignment.
  • Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
  • Ability to coordinate full details (calendars, resources, metrics) of local activation with key stakeholders (category team, business operations team, bottler, local agencies)
  • Language skills: Fluent Spanish and English.

Our Purpose and Growth Culture:


We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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