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Manager, Marketing Frontline Activation

hace 3 meses

Madrid, Madrid, España Coca-Cola A tiempo completo

Main Responsibilities:

- **Assess attractive local (OU) consumer opportunities
that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas in STILLS** (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
-
Oversee localization and real-time amplification of IMX campaigns, for our
STILLS brands, within the Franchise units, providing input to OU IMX team.
-
Drive bottler alignment on the marketing agenda, focusing on
STILLS portfolio priorities and
STILLS brands strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
-
Participate in agile projects for the development of OU and Market-level innovation and IMX campaigns
-
Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
-
Provide coaching to junior members of the team and to members of project teams

Experience
-
Bachelor's degree required

  • 48 years of
    brand management / marketing activation (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf) and Digital culture
  • Ability to understand
    and leverage
    business, finance
    and commercial insights, and identify needs for
    campaign localization or customization** as necessary.
  • Ability to
    adapt to changing environment and cross correct in due time, scenario planning thinking.
  • Ability to
    effectively communicate and collaborate with key partners (category marketing teams, bottler, external agencies), and ability to
    influence and negotiate with internal and external crossfunctional stakeholders.
  • Good
    project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
  • Experience working in
    crossfunctional and crossgeographical teams is preferred**Self-Leadership
  • Ability to thrive in ambiguity
  • Contribute to build Culture & Engagement
  • Act as an actor of raising business performance
Work Focus

  • Ability to
    develop relationships with key bottlers and ensure alignment and buyin on mkt agenda
  • Ability to coordinate
    Projects/Local activations
    (calendars, resources, metrics) **with Bottlers
  • Ability to identify needs for **campaign
    localization or customization** as necessary
Communication Focus

  • Role will require frequent communication with Regional/Local FLA Marketing Lead, OU Projects Leads, OU and Regional IMX team especially Media, and Regional Franchise leadership teams
  • Is the main Marketing counterpart of the Local Bottlers activation team and external activation agencies.

Travel requirements:

  • Up to 15% of travel required

Skills
Media Planning; Leadership; Creative Process; Analytical Thinking; Marketing; Consumer Segmentation; Digital Media Strategy; Competitive Assessments; Quantitative Research; SWOT Analysis; Nielsen Data; Group Problem Solving; Brand Positioning; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management