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Director - Marketing Strategy for Market Access & Healthcare Consulting
hace 3 meses
Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today
What you will be doing
JOB PROFILE SUMMARY:
Under the broad direction of the Senior Director, Marketing Strategy for Global Pharma Services (GPS), the Director Marketing Strategy for Market Access & Healthcare Consulting plays a pivotal role in building and executing integrated marketing plans and leading our cross functional teams to drive business and brand growth. This person works best leading a team, both with direct reports and cross-functional team members. A passion for driving results as well as an aptitude for leading teams and fostering cross-functional collaboration are critical to success.
The Director Marketing Strategy for Market Access & Healthcare Consulting is responsible for developing and maintaining the annual marketing plan for an assigned commercial portfolio including goal setting, determining the strategy, defining the core marketing initiatives, proposing and maintaining budgets, and ensuring implementation of the plan to meet performance goals and metrics. The Marketing Director is the main marketing point of contact with assigned business leads and coordinates communication across the marketing team and other internal and external stakeholder groups.
PRIMARY DUTIES AND RESPONSIBILITIES:
Leverages a strong primary relationship with business leaders, understands core aspects of the business and marketing model, and builds a strong foundation of trust within the business and the cross-functional team. Develops meaningful relationships with commercial leaders and cross-functional team members, understanding and caring about business objectives, audiences, problems-to-solve, and market landscape. Responsible for leading the execution of a segment marketing plan with the support from cross-functional team members. Leads the development of the budget plan for the year and ongoing management of the annual marketing budget for the segment. Meets regularly with business leaders and functional partners (, finance, business communications, PR) to keep all groups well-informed of marketing plan progress. Regularly partners with product and marketing insights team to gather and share information to support a strong understanding of our target customer segments, industry trends, and competitor positioning and messaging. Analyzes target audiences and directs the development of positioning themes and how those should be constructed and communicated for maximum impact. Develops strategic plan for industry summits, proprietary events and customer forums for the business segment. Creates the customer experience and pulls through of positioning and messaging for overall event participation. Collaborates with strategic meetings management team to ensure flawless execution. Assists in preparing presentations geared toward team members and stakeholder groups relative to marketing strategy, branding, events, and campaign performance updates. Leads and directs the work of direct reports and other members of the marketing and creative team to execute marketing tactics including the creative design and content for collateral, articles, whitepapers, newsletters, letters, websites, advertising, and all other product marketing and campaign activities. Serves as strategic collaborator for advertising, branding and other agencies and contractors involved in developing and delivering content through various communication channels. Tracks and measures the success of marketing efforts through quantitative or qualitative research; makes recommendations based on findings and/or best practices.Additional Job Description
Ensures adherence to enterprise strategy and brand, legal, and corporate compliance guidelines. Identifies ways to maximize efficiency and cost effectiveness within all marketing and advertising channels. Serves as resource and advisor for marketing and communication issues. Contributes to effective team management of all relevant problems, issues, and opportunities. Performs related duties as assigned. EXPERIENCE AND EDUCATIONAL REQUIREMENTS:
Requires a minimum of ten (10) years of relevant professional experience, and five (5) years of marketing experience in healthcare, pharma, or life sciences industry. Requires previous experience and proven success effectively leading and managing people, large, complex projects, and budgets. Global marketing experience preferred.
MINIMUM SKILLS, KNOWLEDGE AND ABILITY REQUIREMENTS:
Demonstrated success developing and executing annual marketing plans which may include launching new products and services and integrating brands Demonstrated executive level communication skills; able to articulate pertinent information to both internal and external audiences, ability to communicate effectively in oral and written forms with sales, customers and management Demonstrated success in group speaking and presentations Well organized with demonstrated success in planning and managing multiple projects simultaneously Strong interpersonal, collaboration, leadership, and relationship-building skills Strong project management and prioritization skills Ability to multi-task and integrate cross functional teams and each of their department needs Ability to lead with and without authority Strong organizational skills; attention to detail Strong computer skills (, Microsoft Office Word, Excel, and PowerPoint, MS Teams, SmartSheet) WORK ENVIRONMENT:
This position is either office flexible or fully remote depending on proximity to a Cencora office and leadership discretion.
The work environment characteristics described here are representative of those an associate encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions: The noise level in the work environment is generally quiet.
TRAVEL REQUIREMENTS:
Willingness and ability to travel domestically 1-2 times per month and internationally 2-4 times per year
What your background should look like
Requires a minimum of eight (8) years of medical marketing communication experience in healthcare marketing and management, with an emphasis on successful communication strategy development and implementation; proven success in personnel management and project management; Marketing or Pharmacy Degree preferred. Technical expertise with PC's, software applications and/or automated dispensing systems desired.
Demonstrated success in launching new products and services and successfully communicating pertinent information to both internal and external audience
Well organized with demonstrated success in planning and managing multiple projects simultaneously
Ability to communicate effectively in oral and written forms with sales, customers and management
Demonstrated success in group speaking and presentations
Strong interpersonal, leadership and relationship building skills
Strong project management and prioritization skills
Ability to multi-task and integrate cross functional teams and each of their department needs
Strong organizational skills; attention to detail
Strong computer skills including Microsoft Office Word, Excel and Power Point
Ability and willingness to travel
What Cencora offers
We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members' ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave.
To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more.
Schedule
Full timeAffiliated Companies
Affiliated Companies: AmerisourceBergen Services Corporation