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Global Brand Lead
hace 3 meses
FUNCTIONS:
Como parte de su plan estratégico, estamos actualmente seleccionando un Brand Manager Lead cuya misión será la creación, desarrollo e implementación de una estrategia global de marca para impulsar la misma en los mercados.
Reportando al Director Comercial y Marketing Global, serás responsable de definir la estrategia y palancas de la marca coordinando con las unidades de negocio globales y locales.
Entre otras, destacamos las siguientes responsabilidades:
- Diseño, definición y revisión de la marca globalmente.
- Construcción de marca alineado con los objetivos de la compañía y necesidades de los mercados.
- Coordinación con las unidades de negocio y equipo de diseño, comunicación, social media y desarrollo de producto.
- Investigación de competidores, posicionamiento y percepción de la marca.
- Análisis de las tendencias del mercado y posicionar la marca estratégicamente en diferentes canales.
- Diseñar la estrategia de marca a nível digital y offline.
- Desarrollar y ejecutar campañas de marketing dirigidas a comunicar el mensaje y valores de marca.
- Comunicar interna y externamente la personalidad de la marca y alinearla con la empresa.
- Control, seguimientos e informes sobre el desarrollo de las campañas.
Para ello, buscamos el siguiente conocimiento y experiência:
- Grado en Marketing o ADE; se valorará Master en Marketing / Digital
- Experiência mínima 10 años en puesto similar liderando la gestión de marcas en FMCG/ Juguetes o similares.
- Experiência en proyectos de transformación digital.
- Capacidad de organización, aptitud de comunicación, con alta capacidad analítica y mentalidad estratégica.
- Iniciativa, creatividad y dinamismo.
- Capacidad para adaptarse a los sistemas de trabajo de la organización
- Alta capacidad e interés en el trabajo de equipo y capacidad de influencia.
- Orientación a resultados.
- Inglés muy alto hablado y escrito.
- Disposición a traslado a Murcia.
