Senior Sales Director

Role based in our Madrid Office

JOIN OUR SUNTORY GLOBAL SPIRITS FAMILY

As a world leader in premium spirits, Suntory Global Spirits (SGS) inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading IMFL brand Oaksmith in India.

A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirits' core values is Growing for Good. Through its Proof Positive sustainability strategy, the company is committed to promoting environmental sustainability in its operations, having a positive impact on the communities where employees live and work, and helping consumers make informed choices about drinking. Headquartered in New York City, SGS is a subsidiary of Suntory Holdings Limited of Japan. For more information, please visit www.suntoryglobalspirits.com and www.drinksmart.com.

ABOUT THE ROLE

• The Senior Sales Director Spain is a pivotal commercial leadership role accountable for translating SGS' International and Spain market strategy into sustainable, profitable growth across all channels. As a key member of the Spain Leadership Team, this leader sets the commercial agenda for the sales organization, builds strong customer and distributor partnerships, and ensures executional excellence across On-Trade, Cash & Carry, Off-Trade and eCommerce.
• This role owns the development and delivery of the Spain sales plan, including top-line growth, profit delivery, market share, distribution, visibility and brand performance KPIs. The Senior Sales Director partners closely with Marketing, MDC, Finance, Supply Chain and International Commercial teams to convert brand strategies into customer-facing plans, manage risk and opportunity through S&OP, and create a clear, insight-led view of category, customer and competitor dynamics.
• The role requires a hands-on, enterprise-minded leader who can simplify priorities, raise commercial capability, and build a high-performing and inclusive sales culture. Success will be measured not only by financial delivery, but also by the strength of customer relationships, quality of execution, talent development, and the ability to contribute to SGS' ambition to become #1 in Whisky and RTD.

PURPOSE

• Accelerate SGS Spain's growth and reputation as a leading premium spirits partner by delivering the market sales plan, strengthening omnichannel execution, and building a winning commercial team. The role will lead the Sales function to beat plan, grow ahead of the category where possible, improve value creation across the P&L, and embed disciplined, insight-led ways of working across customers, channels and internal stakeholders.

SCOPE

• Team: Leads the Spain Sales organization through direct leadership of channel directors, including On-Trade Sell-In, On-Trade Sell-Out and e-/Off-Trade leadership, with responsibility for building capability, engagement and succession across the wider commercial team.
• Channels: Accountable for commercial performance across On-Trade, Cash & Carry, Off-Trade and eCommerce as part of the SGS omnichannel strategy.
• Business ownership: Responsible for delivery of budgeted net sales, gross profit, margin, market share, distribution, visibility, customer investment effectiveness and key brand performance indicators for the Spain market.
• Cross-functional influence: Core partner to Marketing, MDC, Finance, Supply Chain, International Commercial and distributor/customer teams to ensure market plans are clear, executable and financially robust.

DUTIES & RESPONSIBILITIES

• Set and deliver the Spain commercial strategy, translating International and market priorities into an actionable annual sales plan by channel, customer and brand.
• Lead the Sales organization to beat plan across P&L, market share, distribution and execution goals, ensuring resources and customer investments are deployed behind the highest-value opportunities.
• Own the sales input into annual planning and monthly S&OP, providing accurate forecasts, early identification of risks and opportunities, and clear recommendations to protect volume, sales and profit delivery.
• Develop superior customer and distributor relationships, including top-to-top engagement, joint business planning, negotiation of value-creating agreements, and disciplined performance reviews.