Global CRM and LTV Specialist

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we'll transform our industry, making a lasting difference for brighter lives and a better world. You light the way.

As a Global LTV and CRM Specialist you will lead direction and execution of our CRM and LTV capabilities. You will be working closely within the eCommerce and LTV (Life Time Value) team to draft our global CRM campaigns including email marketing, app marketing, lifecycle, new product and engagement campaigns for our consumer brands. You will enhance customer experience and loyalty by leveraging technology and data insights.

You will be based in Madrid and will be responsible for both execution of high-quality CRM campaigns and defining and implementing opportunities for future growth.

We're on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch

Your role:

• Run and execute different types of campaigns: promotional, lifecycle, engagement and product campaigns.
• Test every campaign with clearly set hypothesis and data-driven approach as well as proofreading / double check before send out.
• Ensuring design and layouts of campaigns are user and mobile-friendly and are continuously optimized
• Regular alignments with digital marketing execution team (DMS) and markets. Including weekly calls for campaign run-throughs, trainings, support, best practice sharing and performance tracking.
• Work with stakeholders across teams to align on campaign objectives, schedules, and deliverables, ensuring cohesive execution and alignment with broader marketing initiatives. 

We value all applications, but especially those who can deliver both on strategy and execution. To succeed in this role, we believe that the following experience and skills are needed:

• Minimum of 2+ years of experience in digital marketing, particularly within consumer brands. Familiarity with CRM, Lifecycle Marketing, or Growth Marketing is highly desirable. Experience with Adobe stack will be a plus.
• Proven ability to independently manage workload, prioritize tasks effectively, and consistently meet deadlines in a fast-paced environment.
• A proactive mindset with a knack for thinking creatively and offering innovative solutions to challenges.
• Strong coordination and collaboration skills. Serve as the central point of contact to ensure seamless coordination for campaign planning and execution.
• A lean and agile approach to work, with the ability to quickly adapt to evolving consumer behaviors and business needs.

If you're passionate about transforming customer engagement and insights into measurable growth and want to play a key role in shaping the next chapter of our CRM and InApp success story, we'd love to hear from you.

You can grow a lasting career here. We'll encourage you, support you, and challenge you. We'll help you learn and progress in a way that's right for you, with coaching and mentoring along the way. We'll listen to you too, because we see and value every one of our 30,000+ people.

We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce representing 99 nationalities, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.

Come join us, and together we can light the way.