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CRM Manager

hace 3 semanas

Madrid, Madrid, España TheTradingPit A tiempo completo

At The Trading Pit, we're on a mission to empower talented traders to achieve financial independence.

As our CRM Manager, you will own the customer lifecycle and elevate our CRM strategy with HubSpot at its core. Your work will directly impact lead-to-client conversion, customer retention, and lifetime value, helping us scale faster while building a trusted and transparent brand.

This on-site role requires both strategic vision and hands-on execution. You'll design, implement, and optimize lifecycle campaigns, ensuring every trader receives the right message at the right time, through the right channel.

High English speaker level is required. You will report to the Performance Lead.

Key Responsibilities

  • CRM Strategy & Execution: Design and implement a global CRM strategy focused on conversion, retention, and reactivation across HubSpot.

  • Lifecycle Journeys: Build and optimize automated flows (welcome, onboarding, abandoned cart, post-purchase, winback…).

  • Lead Nurturing: Develop and continuously improve nurturing programs that shorten time-to-purchase, boost conversion from lead to client, and create a smoother purchase journey.

  • Data-Driven Personalization: Use customer data, segmentation, and behavioral triggers to create contextual, personalized experiences.

  • Performance & Optimization: Own CRM reporting (open rate, CTR, CR, revenue impact, LTV, cohort analysis, time to purchase..). Run continuous A/B tests on subject lines, content, timing,

    targeting…

  • Analytics & Insights: Analyze CRM performance across touchpoints to uncover insights and drive optimizations using tools like Looker Studio, Amplitude and Ga4.

  • HubSpot Ownership: Ensure technical excellence: data integrations, lifecycle stages, lead scoring, compliance, deliverability monitoring…

  • Cross-Functional Collaboration: Partner with Product, Devs, Data, and your marketing team colleagues to align CRM with broader marketing and business goals.

  • Customer Value & Retention:

    Develop strategies to reduce churn and increase customer lifetime value through tailored post-purchase and educational communications.

Requirements

  • Experience: 6+ years in CRM in B2C fintech, or e-commerce.

  • HubSpot Expertise: Advanced, hands-on experience with HubSpot (automation, segmentation, reporting, data integrations..).

  • Lifecycle Mastery: Proven track record designing and optimizing multi-channel CRM journeys with measurable business impact.

  • Data-Driven: Strong analytical skills; comfortable building and interpreting CRM dashboards (conversion, revenue, LTV, CAC).

  • Cross-Functional Skills: Ability to collaborate with tech, data, and creative teams; experience bridging marketing and product.

  • Strategic & Hands-On: Capable of both defining CRM roadmaps and executing campaigns end-to-end.

  • Language: Fluent English required; Spanish is a plus.

  • Detail Orientation: Highly structured and quality-driven, ensuring flawless delivery across projects.

  • Start-up Mentality: Understands the pace, dynamics, and mindset of a start-up, able to execute quickly, adapt to change, and thrive in a fast-moving environment.

  • Availability: Must be available for a fully on-site position at our office located at Paseo de la Castellana18, Madrid.

Preferred Skills

  • Experience managing content workflows and creative production processes.

  • Strong stakeholder management skills, comfortable liaising with senior leaders and external partners.

  • Problem-solving mindset and adaptability to shifting priorities.

Working with Us, You Should Expect the Following:

  • Casual dress-code: We believe in creating a relaxed yet professional work environment.

  • Friendly atmosphere: Join a collaborative team that values innovation and results.

  • Global Environment: Collaborate with an international, high-performing team.

Opportunities for Personal Growth and Development:

  • Impact from Day One: Own CRM in a fast-growing fintech and play a pivotal role in our success.

  • Innovation & Autonomy: Shape the future of our lifecycle marketing with freedom to test, learn, and optimize.

  • Career Growth: Opportunity to scale with us as we expand globally.

  • Continuous Training & Development: We offer ongoing training

    and professional development to help you stay on the cutting edge of CRM marketing.