Shopper Lead

hace 1 semana


Barcelona, Barcelona, España Opella A tiempo completo

Job title: Shopper Lead

  • Location: Barcelona, Spain.

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.​

Our mission: to bring health in people's hands by making self-care as simple as it should be for over half a billion consumers worldwide.​

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. ​

Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.​

B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.​

Find out more about our mission to bring health in your hands at ​

About the job

As Shopper Manager for Spain, you will own the end-to-end shopper strategy and its execution across all touchpoints. You will bring the voice of the shopper into brand, commercial, and cross-functional teams, ensuring insight-led, measurable, and scalable activation that wins at the point of choice.

Main Responsibilities

  • Define and execute the shopper strategy for Spain, aligned with brand and category ambitions.

  • Build and implement Perfect Store frameworks with clear KPIs for visibility, navigation, messaging, and activation.

  • Develop category visions grounded in shopper insights, missions, and claims logic.

  • Drive excellence in visibility and point-of-sale execution, ensuring strong creative standards.

  • Act as a cross-functional bridge, influencing brand, sales, and customer teams with shopper-led narratives.

  • Ensure operational excellence through proactive timelines, governance, and ROI-based decision-making.

  • Mentor and develop shopper capability across teams, sharing best practices and insights.

 About You

  • Strong background in Consumer Healthcare or FMCG with expertise in shopper strategy and POS execution.

  • Proven ability to lead end-to-end projects with pace and influence senior stakeholders.

  • Strategic thinker with a growth mindset and openness to new ways of working.

  • Highly creative and solutions-oriented, elevating visibility and activation standards.

  • Skilled communicator who builds alignment and tells compelling shopper stories.

  • Strong analytical and problem-solving skills, connecting insights to actionable plans.

  • Fluent in Spanish and English, with a Bachelor's degree in Business or related field.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

#LI-HYBRID


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