Brand Manager Martini Spain

As a Brand Manager you will be accountable for delivering Brand performance targets in your Country, and driving value creation for our Company. You will serve as an extension of the Global Brand and regional team, leading all consumer facing Brand management activities in the Country. You will be responsible for planning, in alignment with your local cross functional stakeholders, and the execution of all consumer programs and assets to drive effective, local activation on your brand.- You will input to the situation assessment of your Brand in the Country, contributing to defining the “Jobs to be Done” each year as part of the annual Integrated Activity Planning (IAP) process
- You will extend the IAP into a robust Country brand plan, coordinating with your local Customer Marketing team to deliver maximum impact in-market and deliver annual Brand financial and commercial targets
- You will manage the A&P budget for your brand as assigned to you by the Brand Director
- You will lead the in-market delivery of all consumer-facing Brand activities and partner with Customer Marketing on all trade-facing activities, as defined in the IAP, ensuring executional excellence
- You will measure and evaluate brand performance and activities to continuously optimise brand spend
- Measure and Evaluate brand performance and activities to continuously optimise brand spend
- Feed into and support the development of regional and global toolkits and localise these. This will require the writing of agency briefs both creative and production and ongoing agency relationship management.
- Consult and take continuous input from key local stakeholders on brand/category plans and activities.

**Responsibilities**:

- WITH OUR CONSUMER AT THE HEART, YOUR KEY RESPONSIBILITIES WILL BE TO:
**Consumer, shopper and customer understanding**
- Partner with your Consumer Insights Manager to build deep understanding of the target consumer and shopper for your Brand in Spain in order to tailor local execution of Brand activities effectively
- Actively consult on the situation assessment for the Brand in Spain, partnering with Consumer Insights Manager to develop local consumer, shopper and customer learnings on triggers and barriers to Brand growth

**Brand strategy and activity planning**
- Provide Country Brand input into the definition of “Jobs To Be Done” in the Integrated Activity Plan (IAP), under the overall co-ordination of the Customer Marketing team at Country level
- Provide guidance on effective deployment of Brand A&P by activity & channel in-market
- Work closely with Brand team and local Customer Marketing team to extend the IAP into a Country brand plan, with responsibility for adapting consumer-facing assets and programs when required to do so.

**Integrated brand communication**
- Lead in-market execution and implementation of all consumer-facing elements of the Country brand plan and provide brand input to Customer Marketing on all shopper-facing activity on the brand
- Lead localization of brand communications plan, including local planning & buying of media with agency partner
- Ensure that all brand content programmes and partnerships developed, are activated and commercialized effectively in-market, including execution of PR, digital and experiential programmes and partnering with Customer Marketing on advocacy programmes as required
- Ensure that all brand assets developed in the Country adhere to Global Brand guidelines and local social responsibility policies and regulations and always follow the Bacardi Marketing Way best practice

**Business performance management**
- Accountable for delivery of Brand performance targets in Countries (revenue, profitability, share, equity)
- Measure and Evaluate brand performance and activities to continuously optimise brand spend
- Rigorously manage brand A&P budget in order to minimize costs and optimize returns on investment
- Actively monitor Brand KPIs and provide guidance on corrective action to achieve agreed objectives

**Creating a winning team**
- Actively support effective matrix working across Brand, Function and Country
- Developing talent & capability
- Participate in functional capability development as required by Brand team

Skills and Experience
- Brand management experience in progressive roles, leading different Marketing projects
- Experience in multiple specialty areas: digital, innovation, promotions, events, media, PR etc.
- Experience in managing stakeholders to ensure timely delivery of yearly brand plans and projects.
- Actively build and lead interactions between the functions to ensure plans are implemented and goals are met.
- Skilled at communicating with all levels and functions (written, verbal and presentations).
- Strong numerical, insight and analytical skills.
- Fluent command in English and Spanish

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family a