Customer Marketing Manager GTR EUROPE

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

JOIN THE BACARDI FAMILY – YOUR GATEWAY TO AMAZING BRANDS, PEOPLE AND OPPORTUNITIES
Primary work location is London but we would also welcome applications from other European locations. There is no provision for relocation support for this role. If you are not based in London but you have been successful in your application the role will be performed from your existing current location.

YOUR CHALLENGE

• With responsibility for some of the most strategically important airport locations in the World, you will create and execute activations and permanent visibility projects across different markets. This role requires exceptionally high standards of execution with commercial accountability for the A&P budget across this hugely dynamic and exciting Region.
• This role will stretch you, develop you and consequently accelerate your BEST10 career ambitions. It is an opportunity to grow your leadership experience, demonstrate commercial delivery and directly impact our brand building.

About You

• You need to be a natural team player with exceptional organisational and communication skills, working with multiple stakeholders across different functions.
• You need real commercial agility and a growth mindset to deliver our financial commitments and our brand building objectives.
• You role model Belonging and live our values.

RESPONSIBILITIES
- WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Plan and fearlessly execute all brand building activities across complex multiple geographies and customers.
• Ensure that we execute with excellence, driving AVQPAP through all shopper touch points in GTR.
• Embed a culture of M&E in decision making, stakeholder management and building a business rhythm that drives collective ownership across functions with better buying, smart (re)utilisation of assets and relentless desire to improve.
• Manage the ongoing A&P budget, including regional & central budgets.
• Own cross-functional relationship and drive the GTR agenda throughout Bacardi - this pivotal role links our customers and commercial teams to both our GTR and domestic brand marketing organisations.
• Identify and exploit the right purchase levers to convert consumers / shoppers from awareness to transaction, focusing
• on driving consumer purchase across digital and traditional channels (omnichannel).
• Consult and take continuous input from key stakeholders (commercial, advocacy, brand marketing, supply chain).
• Feed into and support the development of global and regional toolkits and localise these for your GTR markets.
• Lead communication, negotiation, and partnership with multiple agencies, always seeking best practice.

SKILLS
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THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Proven ability as both a team player and team builder, driving collective performance.
• Strong numerical skills and an analytical mindset.
• Challenger of the status quo, open-minded, creative thinker, and effective in dealing with ambiguity.
• Outstanding communication skills, with experience managing customers and balancing internal and external priorities.
• Advanced prioritization abilities and bold decision-making skills.
• Advanced presentation skills.
• Fluency in English required; additional languages are an asset.
• Minimum of 5 years' experience in Marketing or Commercial, preferably within Premium or FMCG background.
• Experience working in and developing an omnichannel environment (Off Trade, Digital Commerce, On-Trade).
• Experience in the Spirits and/or Beverage industry is preferred.
• GTR experience is highly desirable.

PERSONAL QUALITIES

• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become across diverse cultures and large geographies.
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
• Results Agility: You demonstrate consistent delivery of results through commercial acumen, by inspiring teams and exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You think critically to penetrate complex problems and expand possibilities by making fresh connections.
• You think strategically whilst being execution focused and bring creativity to the challenges you are presented with.
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
• Action oriented: You have a strong bias to action, setting high standards and delivering business results.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Calm Meditation App subscription (free)
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.