Global CRM and LTV Manager

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we'll transform our industry, making a lasting difference for brighter lives and a better world. You light the way.  

More about the role

This is an exciting job opportunity for you to light the way as a Global CRM and LTV Manager in Madrid with Signify.

As a Global LTV and CRM Manager, you will lead the planning and execution of our CRM and LTV capabilities. You will be working closely with the eCommerce and LTV (Life Time Value) team to draft our global CRM campaigns, including email marketing, app marketing, lifecycle, new products and engagement campaigns for our consumer brands. You will enhance customer experience and loyalty by leveraging technology and data insights.

You will be based in Madrid and will be responsible for both the execution of high-quality CRM campaigns and defining and implementing opportunities for future growth.

• Define & drive overall CRM / LTV operations direction globally for our consumer brands and own the key CRM performance metrics.

• Oversee planning & execution of the campaign roadmap: promotional, lifecycle, engagement and product campaigns. Collaborate with stakeholders across teams to align on campaign objectives, schedules, and deliverables, ensuring cohesive execution and alignment with broader marketing initiatives. Defining top funnel, lifecycle/triggered and promotional campaigns.

• Managing a small, high performing team of LTV and CRM specialists. Lead, train, mentor, and control the capacity of the LTV and CRM Campaign Specialist team, planning activities within the team, providing guidance, feedback, and support to ensure on-brand campaign delivery.

• Accelerate CRM audience growth with several activities while maintaining the database health & compliance.

• Oversee & collaborate CRM-related projects, such as platform migrations, tool integrations, and workflow automation ensuring process continuity and seamless adoption by the team. Work collaboratively with IT to ensure CRM campaigns and technology align with business objectives.

• Regular alignments with digital marketing execution team and markets. Including weekly calls for campaign run-throughs, trainings, support, best practice sharing and performance tracking.

• Develop, deploy and continuously improve personalized customer journey flows across channels (e-mail, app, web), using data driven triggers and real-time signals.

More about you

While we value and appreciate all applicants, we believe that the following experience and skills will be needed to shine brightly in this job opening:

• Minimum 5+ years' experience in CRM / Lifecycle marketing / Growth marketing preferably for consumer brands. 

• Proven track record of driving growth via CRM through different channels: e-mail, in-app, push notifications, web.

• Experience in managing and mentoring an operations / campaign team, capacity planning and process optimizations.

• Deep familiarity with marketing automation and CRM platforms, like Braze and Adobe Journey Optimizer.

• Technical competence to participate in strategic CRM projects. Familiarity with CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards. SQL knowledge is preferred. Intermediate HTML skills.

• Collaboration and stakeholder alignment. Act as the central point of contact for cross-functional teams, ensuring smooth communication and collaboration for campaign planning and execution.

• Problem solving attitude. Ability to think out of the box.

• Lean mindset with high agility to adapt to evolving consumer and business needs.

If you're passionate about transforming customer engagement and insights into measurable growth and want to play a key role in shaping the next chapter of our CRM and InApp success story, we'd love to hear from you.

Everything we'll do for you

You can grow a lasting career here. We'll encourage you, support you, and challenge you. We'll help you learn and progress in a way that's right for you, with coaching and mentoring along the way. We'll listen to you too, because we see and value every one of our 30,000+ people.

We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce representing 99 nationalities, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.

Come join us, and together we can light the way.