Omnichannel Business Partner

As an Omnichannel BP, you will partner with our marketing teams to design and develop omnichannel engagement strategies to support our many brands with the objective of improving our overall customer engagement journey. In this role, you will provide an exceptional digital experience and strategic marketing advice across Takeda Iberia's BUs.

Client Details

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Description

ACCOUNTABILITIES:

• Ownership of omnichannel program for clients, ranging from strategic input to day-to-day management of tactics.
• Participate during brand plan for strategy development and activities definition, responsible for execution of digital activities.
• Identify and implement HCPs most preferred channels, content and format for digital communication.
• Develop and implement marketing campaigns. Evaluate and report campaign performance.
• Provide a seamless company/brand experience, regardless of channel or device.
• Analyze competitive context of omnichannel solutions in the market of responsibilities to properly position Takeda vs. competitors.
• Guide clients and colleagues with varying experiences in digital and omnichannel through potential solutions.

Profile

The ideal candidate will be customer-centric and will have solid business acumen, analytical thinking, strong communication skills topped by a collaborative spirit.

EDUCATION, SKILLS & CAPABILITIES:

• Bachelor's degree in marketing or related field, or equivalent as well as relevant work experience.
• 3-5 years of demonstrated, progressive experience in planning and executing marketing programs, understanding of the pharmaceutical digital eco-system and key platforms.
• Some hands-on experience in key channels (eg.CRM, Approved email, Veeva engage, marketing automation) would be a plus.
• Experience in designing digital customer touchpoints that result in positive customer experiences.
• Proficient understanding of and experience in setting up digital and multichannel marketing campaigns.
• Ability to work with the marketing & sales team to track and report on key performance indicators and provide recommendations for optimization.
• Ability to proactively consult with various stakeholders to meet critical deadlines.
• Experience in conducting strategic briefs and work closely with agency partners for content creation and approval.
• Ideally knowledge of pharmaceutical compliance requirements and implications for building materials, communications and campaigns.
• Excellent verbal, written, and presentation skills in both English and Spanish.
• Team player who is flexible, results- and service-oriented, with a passion for creativity and innovation.

Job Offer

• Competitive yearly salary ranging from EUR to EUR.
• Opportunity to work in Takeda, a large and successful organization within the Life Science industry.
• Temporary role (12-months) based in Madrid.
• Collaborative work environment focused on innovation and excellence.

Desired Skills and Experience
Bachelor's degree in marketing or related field, or equivalent as well as relevant work experience.

3-5 years of demonstrated, progressive experience in planning and executing marketing programs, understanding of the pharmaceutical digital eco-system and key platforms.

Some hands-on experience in key channels (eg.CRM, Approved email, Veeva engage, marketing automation) would be a plus.

Experience in designing digital customer touchpoints that result in positive customer experiences.

Proficient understanding of and experience in setting up digital and multichannel marketing campaigns.

Ability to work with the marketing & sales team to track and report on key performance indicators and provide recommendations for optimization.

Ability to proactively consult with various stakeholders to meet critical deadlines.

Experience in conducting strategic briefs and work closely with agency partners for content creation and approval.

Ideally knowledge of pharmaceutical compliance requirements and implications for building materials, communications and campaigns.

Excellent verbal, written, and presentation skills in both English and Spanish.

Team player who is flexible, results- and service-oriented, with a passion for creativity and innovation.