Demand Generation Director

hace 2 días

Madrid, España Enghouse A tiempo completo

**Join Us as the Director of Marketing and Demand Generation**

Are you a dynamic, results-driven professional with a passion for crafting and executing successful demand generation strategies? Enghouse Interactive is seeking a visionary leader to join our global team. As the Director of Marketing and Demand Generation, you will play a pivotal role in driving impactful and measurable demand generation programs, overseeing cross-selling playbooks, and promoting alignment between Sales, Marketing, and Demand Gen teams.

**Success in this Role**:

- Delivering impactful and measurable demand generation programs and campaigns, generating qualified leads and pipeline for revenue generation.
- Overseeing the development of cross-selling playbooks.
- Driving cross-selling sales enablement across a global sales channel.
- Providing leadership in Product Marketing for a multi-product portfolio.
- Promoting alignment between Sales, Marketing, and Demand Gen teams.
- Engaging in frequent international travel to effectively manage global marketing initiatives.
- Managing a strategy that incorporates both global and regional campaigns and initiatives.

**Key Responsibilities**:

- Drive results across the Marketing and Sales funnel using a test-and-learn approach.
- Optimize the global team organization structure for continuous improvement and value delivery.
- Develop New Logo, Existing Customer, and Partner Demand Generation Strategies.
- Provide oversight for a team of regional campaign managers, content creators, growth hackers, and community managers.
- Manage a 7-figure budget and P&L.
- Leverage Pardot/Marketo, Salesforce, Google Analytics, and other Martech tools for program execution and success tracking.
- Collaborate on annual planning for Marketing & Demand Gen team objectives, financials, budget, and headcount plan.
- Lead Sales Operations, Marketing Operations, and Sales Enablement functions for improved sales success and cross-sales.

**Experience**:

- 10+ years of marketing experience with a proven track record of significant ROI on B2B marketing investments.
- 5-7 years of leadership and management experience overseeing a team of at least 5 staff.
- Proven experience in driving demand gen programs.
- Proficiency with Salesforce, Pardot, Marketo, Google Analytics, Website Optimization, Paid Search, Lead Attribution, and other marketing automation and sales technology tools.
- Excellent interpersonal and communication skills.
- Ability to assemble and interpret data, create executive summaries, and deliver actionable business insights.
- 2+ years of experience in the Telecommunications service provider market segment, OSS (Operations Support Systems), BSS (Business Support Systems), or VAS (Value Added Customer Experience, BPO, and Contact Center Industry Service).
- Openness to travel (20%).

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