Demand Generation Manager

**Description** Gtmhub is seeking an incredible Demand Generation Manager with a minimum of +2 years B2B experience building, managing, and optimizing paid social, display, and content syndication campaigns that target enterprise businesses to join the team. - This is a remote position - you can join our team from anywhere in the world with a reliable internet connection._ **About Gtmhub** We believe that everyone deserves to work in an environment where there is consistent alignment between mission and activity; where transparency breeds trust; where accountability reigns; and where focus results in positive outcomes. That's why we have built the world’s best business orchestration platform, powered by the proven OKR methodology, so our clients (and we) can achieve the missions that matter. We are honored to support over 500,000 users across 75 countries and 1,000+ organizations including Red Hat, Adobe, Societe Generale, and TomTom. We've raised over $160 million in funding, including our most recent Series C led by Index Ventures. * The Role* As a Demand Generation Manager, you will design, build, manage and relentlessly test our social, display, and content syndication campaigns to find the best ways to deliver trials for our self-service business and highly qualified leads to our enterprise business sales teams. **The Nitty Gritty** As a Demand Generation Manager, you will: - Perform as an integrated-campaign strategist for end-to-end execution of data-driven campaigns, including defining the audiences to be targeted, developing campaign strategy, building digital ad campaigns, and optimizing campaigns for maximum ROI - Lead execution for a comprehensive set of paid traffic tactics across display/programmatic, paid social, content syndication, and other channels of distribution - Manage all paid social, display, and content syndication channels to optimize performance, determine budget allocation, and own outcomes from all strategies and tactics deployed - Utilize data-driven methodology, analysis, and measurement to improve the effectiveness and efficiency of display, paid social and content syndication channels - Use of process for testing to prove hypotheses and recommend performance optimizations - Relentlessly experiment with different targeting, messaging, ad images, and copy to strike the balance between scale and cost-efficiency - Troubleshoot and identify technical issues to help ensure we operate effective paid traffic campaigns - Monitor performance reports for channel-level pacing of budgets and targets - Being a student of your role, in tune with up-to-date knowledge for effectively leveraging the technology and tools you will be using - Strategize with marketing teams to develop and refine relevant campaign copy and assets - Cooperate with marketing managers and the greater marketing team to generate and optimize paid traffic campaigns - Work closely with our Head of Performance Marketing and all marketing team members to drive demand generation objectives **What We're Looking For** To be successful in this role at Gtmhub, you'll need to have: - +2 years’ years’ B2B experience in performance-based, direct response online marketing with significant budget responsibility - A data-driven mindset where numbers > instinct - +1 years experience marketing to enterprise senior-level buyers (ideal) - +1 year experience marketing/positioning a SaaS solution (ideal) - Demonstrated competence and working knowledge of LinkedIn Campaign Manager, Facebook Ads/Business Manager, Content Syndication platforms, and programmatic ad platforms/DSPs - Deep expertise in social media platform algorithms, bidding strategies, and objectives - Experience working with substantial monthly ad spend budgets and targets - Experience working with 1st and 3rd party data for ad targeting - Experience working with CRM, marketing automation, and various MarTech solutions - Experience with localized/geo-focused marketing - You know how to use data to make strategic decisions and when to proactively seek out insights to improve marketing outcomes - Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings - You are inquisitive by nature - Demonstrated ability to partner effectively across the organization - Must have a positive attitude and willingness to roll up their sleeves and get things done - A desire to win and contribute to part of a winning team - A willingness to consistently learn and improve - A commitment to our values **Compensation and Benefits** What's in it for you: - Competitive base salary* (45k EUR- 55k EUR DOE)* - Quarterly bonus opportunities (up to 25%) - Generous paid time off - Flexible hours and a remote-friendly environment - Stock option opportunities - Meaningful and challenging work in a rapidly scaling, global startup - Uniquely transparent and casual environment - The opportunity to work with smart, driven, and caring