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Demand Generation Lead
hace 2 semanas
About Revolut
People deserve more from their money. More visibility, more control, and more freedom. Since 2015, Revolut has been on a mission to deliver just that. Our powerhouse of products — including spending, saving, investing, exchanging, travelling, and more — help our 65+ million customers get more from their money every day.
As we continue our lightning-fast growth, 2 things are essential to our success: our people and our culture. In recognition of our outstanding employee experience, we've been certified as a Great Place to Work. So far, we have 10,000+ people working around the world, from our offices and remotely, to help us achieve our mission. And we're looking for more brilliant people. People who love building great products, redefining success, and turning the complexity of a chaotic world into the simplicity of a beautiful solution.
About the role
As Demand Generation Lead, you will be responsible for enterprise pipeline generation strategy and execution globally for Revolut Business. You will define the vision, scope, and structure of the function, and lead a lean team focused on delivering measurable qualified pipeline and accelerating revenue growth for enterprise companies through ABM campaigns, field events, and regional activations, in close partnership with GTM teams.
This role is ideal for a strategic yet hands-on marketer that is used to having extensive individual contributor responsibilities while leading a small high calibre team.
What you'll be doing
- Lead strategy & Planning: Develop and own the global demand generation strategy, with clear goals for pipeline creation, new logo acquisition, and customer expansion via ABM programs, LinkedIn campaigns, partner-led programs, and targeted owned and industry events.
- Own & lead campaign Execution: Design, launch, and optimise integrated, multi-channel campaigns to increase MQLs, SQLs, and pipeline velocity, ensuring strong alignment with the sales team.
- Deliver robust ROI on key demand gen channels: Develop and implement a data-driven strategy for digital, paid media, ABM, email, webinars, and events, leveraging testing and relentless focus on insights to improve conversion rates and campaign ROI.
- Serve as trusted partner to GTM teams: Partner with Sales leadership to ensure alignment on ICP, lead scoring, and SLA processes. Enhance outbound strategy, including messaging, content, and follow-up flows
- Refine marketing automation & CRM workflows: In collaboration with marketing ops leaders, improve and continuously optimise prospect nurture journeys, MQL/SQL scoring frameworks, and qualification models.
- Guide enterprise content and creative efforts: in partnership with brand and creative strategy teams
- Own analytics & Reporting: Own KPIs for demand generation, ensuring targeting, lead scoring, and funnel mechanics are optimised for conversion and scale.Track and report on campaign performance, pipeline impact, and ROI for executive stakeholders.
What you'll need
- 7–10+ years of B2B demand generation experience, with at least 3 years in a leadership role.
- Proven success driving pipeline growth in enterprise fintech, SaaS or ecommerce industries, ideally in both PLG and sales-assisted environments
- Strong understanding of lead lifecycle, scoring models, and funnel optimisation
- Deep expertise in marketing and sales tech stacks (Salesforce, HubSpot, Marketo, attribution platforms, intent data tools/Demandbase/6Sense, and Tableau/Looker.
- Proven track record of executing multi-channel global or multi-geo demand gen campaigns with measurable ROI.
- Analytical mindset with experience building and interpreting dashboards, reports, and campaign insights.
- Strong leadership and communication skills; comfortable presenting to executive stakeholders.
Compensation range
- Krakow: PLN24,700 - PLN29,100 gross monthly*
- Poland: PLN24,700 - PLN29,100 gross monthly*
- Other locations: Compensation will be discussed during the interview process
- Final compensation will be determined based on the candidate's qualifications, skills, and previous experience
Building a global financial super app isn't enough. Our Revoluters are a priority, and that's why in 2021 we launched our inaugural D&I Framework, designed to help us thrive and grow everyday. We're not just doing this because it's the right thing to do. We're doing it because we know that seeking out diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for our customers. That's why we encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team.
Important notice for candidates:
Job scams are on the rise. Please keep these guidelines in mind when applying for any open roles.
- Only apply through official Revolut channels. We don't use any third-party services or platforms for our recruitment.
- Always double-check the emails you receive. Make sure all communications are being done through official Revolut emails, with an domain.
We won't ask for payment or personal financial information during the hiring process. If anyone does ask you for this, it's a scam. Report it immediately.
By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Revolut. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Revolut may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Revolut's Candidate Privacy Notice
