Sales Development Specialist Benelux Market

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

Job Profile

The Digital Sales Development team guides and influences customers to take informed decisions in the early stages of their digital transformation journey by creating a world-class engagement experience. This team is responsible for building and nurturing pipeline of sales opportunities and incremental revenue aligned with the Sales and Marketing teams, focusing on prospecting into the SAP install base and net new name accounts, while nurturing leads into qualified opportunities within their assigned space. This team drives digital and high-quality engagement with potential customers delivering superior customer experience.

As a Digital Sales Development Associate, you will work with a team focused on sourcing and nurturing demand to grow SAP's Cloud ERP & LoB footprint in NNN & IB across all industries, working with SAP & Partners resources, as well as Customers. You will be focusing on SAP's solution area described below.

 Key Responsibilities and Tasks

Overall Description

The purpose of this position is to extend SAP's market coverage in the dedicated segment by generating new pipeline through:

1.Executing Targeted Outbound Campaigns via phone, chat and email. For targeted outbound campaigns, leads will be qualified according to the applicable methodology and handed over to Sales using standard global process.

2.Accelerating pipeline and increasing conversion by executing programmatic recycled (discontinued / disqualified leads) and reconstituted nurturing (aged pipeline)

3.Nurturing leads received from other demand generation functions and progressing stalled pipeline. For targeted outbound campaigns, leads will be qualified according to the applicable methodology and handed over to Sales using standard global process.

Digital Sales Development Associate generates and qualifies leads through proper means, and nurtures aging leads and opportunities, and eventually hands over fully qualified leads to their assigned Account Executives for further sales progress.

The Digital Sales Development Associate will be co-located in the Digital Hub. They will be joining in territory and account planning to support the team and will be the future candidate pool for transition into sales roles.

Campaign Execution & Lead Management

•Plan and execute call and e-mail activities to generate leads using the most efficient means together with manager/expert

•Support and cooperate with Field Marketing, Solution Specialists, Account Executives

•Align with Sales colleagues for most effective territory planning and execution, covering all routes to market

•Generate and qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) in alignment with management

•Pass qualified leads to Sales resource for opportunity management and execution

•Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports

Training & Enablement

•Assist in activities to enhance demand generation and product/solution skills

•Be active part of either classroom, e-learning, virtual classroom, or mentor-lead activities

•Complete all enablement requested in a timely manner

Experience and Language Requirement

•1 to 2 years of experience in Demand Generation or Inside Sales environment.

•Preferably Digital (Remote) Experience, specifically in high volume of customer facing experience, phone-centric work.

•High volume activity working environments, involving phone and a CRM/ Contact Management System.

•Fluency in English & Dutch required 

•Fluency in French preferred.

•Bachelor's degree or equivalent business experience.

Location- Barcelona

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid