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Digital Growth Manager
hace 2 semanas
Hotelbeds is the world´s leading bedbank.
The company’s proprietary technology helps providers of travel services distribute their offering to travel sellers globally via an easy-to-use, advanced technology platform that increases reach, revenue and yield for both the provider and the seller.
Operating under the Hotelbeds brand in the wholesale channel and the Bedsonline brand in the travel agents channel, the company connects over 60,000 travel intermediaries across more than 140 source markets globally with travel providers in over 185 countries representing more than 170,000 hotels, 24,000 transfer routes and 18,000 activities.
The company is headquartered in Palma de Mallorca, Spain.
JOB DESCRIPTION:
We are looking for a specialist in digital acquisition with a background in digital marketing, Inbound marketing techniques as well as proficiency in planning and delivering high-impact campaigns: paid search, display, link building and social advertising strategies across the B2B travel environment, and focused on the company’s annual targets.
The role sits within the Digital Acquisition & Automation area, part of the Customer Experience & Automation team. We are looking for someone who has a proven track record on the digital acquisition of new clients in the B2B environment with a strong focus on driving results and that will be accountable for our global targets on client acquisition as well as hotel acquisition.
The right person will be used to hitting the ground running and be well experienced in working within a constantly changing environment. Resilience, enthusiasm, positivity, and out-of-the-box thinking are also key characteristics that we are looking for.
KEY RESPONSIBILITIES:
- Help to define within the Digital Acquisition & Automation area and together with Digital Commercialisation, Retail and Marketing the acquisition strategy and frameworks with a strong focus on digitalization and automation; to respond to global and market-specific needs, hitting defined targets and business objectives.
- Plan, execute and control together with the team, all the digital acquisition campaigns across the funnel including the onboarding of a new client/hotel in collaboration with the key stakeholders and focused on conversion rate optimisation and keeping an eye on the customer/hotel experience and churn rates.
- Oversee and control the operation of the content calendar managed by and in collaboration with the Content Marketing Manager, giving guidance on trends based on data & SEO performance.
- Monitor and optimize all global digital acquisition activities to ensure on-time delivery, cost-efficiency, highest quality standards, and the highest ROI with an eye on performance-related KPIs.
- Planning and delivering high-impact campaigns: paid search, display, and social advertising strategies across the B2B travel environment.
- Transmit knowledge in an assertive and engaging way to drive other people’s behaviours; guiding, helping and inspiring colleagues and stakeholders (flexibility to travel) so that loyalty programs are rolled-out and operated in the markets according to a globally-coordinated strategy, standards and processes.
CANDIDATE PROFILE:
- Minimum 5 year experience in operation and execution of digital marketing and Inbound Marketing programmes in a multi-market or global reach.
- Proficient in planning, executing and delivering high-impact campaigns: paid search, display, and social advertising strategies across the B2B travel environment focused on the company’s annual targets.
- Growth hacking approach and mindset, with adaptability and flexibility to think beyond with creative solutions.
- High level of understanding of B2B business environment.
- Project management skills and ability to coordinate resources, time, cost and stakeholders to deliver high-value results.
- Used to creative human-centered techniques in defining new business solutions and marketing programs.
- Strong analytical skills required to understand and handle quantitative data.
- Proficient use of Microsoft Office Package
- Aware of market specific channels such as Marketo, Salesforce, Tableau, Google Analytics, Landbot, Drupal or similar.
- Studies area: Business, Technology or Marketing.
- High level of English essential (C1 level equivalent).
- Tourism industry knowledge is a plus.
Personal skills:
- Strong interpersonal skills and be able to work effectively with a variety of individuals and skill levels.
- Team player, always willing to collaborate and add value to the team.
- Communication skills, proactive and assertive attitude.
- Eagerness to learn new things.
You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.
As well as an attractive benefits package you will be able to work:
- Within an innovative, engaging and
