Marketing Analytics Manager

Hotelbeds is the world´s leading bedbank.

The company’s proprietary technology helps providers of travel services distribute their offering to travel sellers globally via an easy-to-use, advanced technology platform that increases reach, revenue and yield for both the provider and the seller.

Operating under the Hotelbeds brand in the wholesale channel and the Bedsonline brand in the travel agents channel, the company connects over 60,000 travel intermediaries across more than 140 source markets globally with travel providers in over 185 countries representing more than 170,000 hotels, 24,000 transfer routes and 18,000 activities.

The company is headquartered in Palma de Mallorca, Spain.

The Bedbank business unit is leading Hotelbeds Group charge to reshape travel. It contracts, connects and efficiently distributes a differentiated portfolio of +100,000 hotels to leading travel trade industry partners including online travel agencies (OTAs), retail agencies, tour operators and airlines. Our main Bedbank brands include Hotelbeds, Bedsonline, Hotelopia, Travel Partner Brasil, Room & Go, JBS and Easymarket.This position sits within our Bedbank unit.

JOB DESCRIPTION:
The travel tech industry is fast-paced and ever-changing.

Hotelbeds supports a multitude of travel players by providing innovative and market-leading tech solutions to connect hotel and ancillary suppliers with travel providers (such as tour operators, travel agents and airlines, to name a few). To help us and our partners to thrive, it is vital that we use clear and accurate data to drive our marketing strategy.

Hotelbeds’s new growth strategy will require more advanced data and analytics to guide our marketing plans, and the introduction of a Marketing Analytics Manager will be pivotal in helping us to measure the success of our campaigns and to monitor our digital presence. This is a unique opportunity to evolve the output of the Marketing and Digital Presence department, ultimately driving business growth on a global scale.

Set in a fast-paced working environment, the role will require you to be adaptable, to learn fast and to be proactive in helping your team wherever possible.

Reporting to the Head of Regional Marketing within the Marketing and Digital Presence department, you will be responsible for:

- Managing analytics projects end-to-end, ensuring that analysis generates insights which then develop into compelling recommendations.
- Communicating effectively with a wide variety of teams and seniorities across the organization, with an ability to manage and influence stakeholders so that recommendations are adopted by the business.
- Acting as an Analytics owner for the Marketing team to ensure that all tactical and strategic objectives are supported by the timely and accurate delivery of reporting and performance measurement.
- Working in a cross-functional capacity to define success metrics, with an approach to track, quantify and evaluate data before developing a common language for all colleagues to understand KPIs.
- Analyzing multi-channel marketing data to evaluate the performance of marketing campaigns, providing segmented analyses of the funnel from impressions to paying users.
- Developing in-depth analytical (user) understanding for what drives growth for the product and how it can be improved, with an understanding of how our users interact with our products.
- Enabling effective decision-making by retrieving and aggregating data from multiple sources and compiling it into a simplified, actionable format.
- Taking part in competitive analysis cycles and on-going competitive monitoring.
- Developing data sets to enable self-service data analysis within the broader marketing organization.
- Collecting, cleansing, analyzing and providing data from company databases to drive optimization and improvement of marketing techniques and business strategies.
- Identifying and implementing marketing tools, dashboards, visualizations, and technology requirements to develop digital analytics capability.

Qualifications and experience required:

- Bachelor's degree in Marketing, Communications, Business & Economics, or related field.
- Minimum 3 years of professional experience in a data analytics, business intelligence or similar role, ideally working on business projects.
- Proficient in data analysis, including defining KPI strategies and growth opportunities, time series analysis, data visualization.
- Experience using data warehouses or databases (like Snowflake, SQL, Postgres, etc.) and also using attribution and analytics tools (like Google Analytics, PowerBI, Fullstory, etc.).
- Solid understanding of performance marketing channels (Google Ads, Facebook, LinkedIn etc) and marketing attribution.
- Google Cloud Platform experience is highly valued.
- Strong business acumen and strategic thinking, with an understanding of ecommerce business models and the details of ecommerce marketing channels.
- Independent, with drive a