Consumer Marketing Executive at Imperial Brands

**ABOUT US**

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed

**The Role**

An Executive role within the Global Marketing and Portfolio Management Function, the Consumer Experience Executive (GDF&E) will be part of IMB CCO Regional Marketing structures and will report to Senior Consumer Marketing Manager GDF&E. The role is in Madrid / Spain and will be responsible for leading a range of consumer marketing activities such as Operational planning, translating initiatives into Feet on the ground agenda, POS/consumer research and development of Promotion tools and concepts.

**Key Accountabilities**
- Central coordination and lead for operational planning (tool / technical aspect, evaluations, monitoring)
- Drive central furniture and POS execution (development, best practices, tools,)
- Translating initiatives into FOTG (Feet on the ground) agenda (communication, speech, trainings, education)
- Lead POS / consumer research agenda (incl. analysis, translation into actions, communications)
- Central coordination and development of promotion tools and concepts
- In addition, support the Senior Consumer Marketing Manager in the day2day business and other project related tasks, such as:

- Portfolio Strategy, which includes delists, portfolio performance, product compliance as well as identifying, aligning and prioritising new opportunities based on consumer needs, demand shifts, market performance and feedback / input from key stakeholders both internally and externally. Support Senior Consumer Marketing Manager in identifying, aligning, validating and prioritising opportunities across Combustible brands within GDF&E and coordinate plans.
- Brand Planning, which includes planning of brand building activities for all brands in all DF & export markets, including brand equity in line with the IMB strategy and must-win battles. Coordination with central Combustibles Brand Management team will be required to enable in-market execution of global initiatives for multi-regional brands.
- Play a key role in the Cluster brand planning process, delivering direction for all brand & portfolio aspects present within the Cluster markets in line with IMB strategy and must-win battles and GDF&E objectives.
- Help to define brand initiatives, prioritizing them and preparing estimated budgets and necessary activities required for implementation of initiatives Evaluate Brand Performance and Brand Initiatives, liaising with other key functions and markets to identifying actions and recommendations to be addressed.
- Consumer Engagement: to set objectives for all focus brands in GDF&E. The role will overlook activation planning and execution and manages central activation / event agencies. Utilising playbooks and implementation ideas from central Consumer Marketing, the role will localise playbooks for multi-regional or multi-market brands.
- The role will also work closely with regional & area managers and regional trade marketing teams on any other relevant consumer marketing initiative, when required. Localise playbooks for multi-regional brands. Prepare recommendation and mitigation plans based on evaluation of activities implementation, reviews and updates targets and KPIs. Work with regional / area managers and regional trade marketing teams on any other relevant consumer marketing activities, when required
- Trademarks: ensure that our trademarks are protected on a global scale and handling of TM requests from Group when required.

**Skills & Experiences**

**Essential**:

- Fluent in English both spoken and written
- Educated to degree level in Marketing with at least 2-3 years’ experience in Marketing in FMCG industry
- Strong drive and commitment to achieve results
- Ability to communicate effectively both internally and externally
- Strong numerical and analytical skills - Strong organisational and project management skills
- Highly collaborative

**Desirable**:

- Desirable experience in duty free channel or tobacco industry
- Cross-cultural understanding

**What we offer**

Imper