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Consumer Marketing Manager

hace 3 semanas

Madrid, España Imperial Brands A tiempo completo

**ABOUT US**

We're a truly international company, fourth largest in our industry and operating across 119 markets. An inclusive, innovative global FMCG business supported by 26,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.

As we move forward, our consumers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

**THE ROLE**
- Job Description

The role will focus on translating brand and portfolio strategies of combustible and NGP brands to visibility and consumer engagement strategies as well as toolkits, guidelines and strategic direction for activation of new launches and other marketing initiatives to be executed by the trade marketing team.

This person will liaise with key global consumer experience partners and global brand and experience design partners to ensure that cluster needs for communication tools are met, that market execution is in line with central Consumer Marketing Centre of Excellence and that the tools are compliant with regulatory requirements.

The role will oversee other activities such as activation, in-store execution and consumer experience, both for combustible and next generation product (NGP) brands. He/she will work closely the brand leads and trade marketing team to create a Consumer Experience Plan for key brand and marketing initiatives.

This role is a unique experience as this cluster is the only business unit in the organization that provides a market experience with a truly global scope.

This role is offered on an 8-month fixed-term contract basis.

**PRINCIPAL ACCOUNTABILITIES**
- Build brand equity of focus brands by ensuring that all brand interactions with trade and consumer at relevant touch points contribute to positive image perception according to defined brand strategies and brand guidelines
- Ensure that markets are closely connected with the central Consumer Marketing centre of excellence, following best practice and utilising central expertise to successfully deliver brand building activities
- Define channel specific visibility and engagement strategies as well as marketing initiatives for assigned combustible and NGP brands, ensuring that the consumer is at the heart of the plan
- Gain thorough understanding of the Brand World of assigned brands and translate to local toolkits to suit channel/market requirements
- Work closely with consumer marketing and trade marketing counterparts in creating a Consumer Experience Plan to support brand and portfolio initiatives
- Define brand and consumer KPIs for key initiatives, monitor and evaluate outcomes and take course corrective actions when necessary
- Liaise with Corporate & Legal Affairs counterparts to ensure regulatory compliance of all marketing initiatives

**SKILLS AND EXPERIENCE REQUIRED**

Experience in marketing or familiarity with marketing due to cross-functional work with marketing in previous or current role

A collaborative self-motivated team player who wants to develop their skills in marketing in a dynamic environment

A strategic and analytical thinker who uses insights to generate tangible actions

Good problem-solving, advanced planning and organizing skills

Fluent in English with good presentation skills

**WHAT WE OFFER**

ALTADIS-Imperial Brands offer a competitive package of salary and benefits, flexible working, and opportunities for international development.

**NEXT STEPS**

**EVERYONE BELONGS**

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation.

We welcome talented people with stories to tell, who can bring fresh thinking, new ideas and different experiences to our business and believe in enabling every person to succeed; to deliver their best performance and realise their full potential.

We understand that these are the things that make you ‘you’ and if you join us, we’ll support you in being able and confident to share your whole self with us.

We look forward to hearing from you

Don’t talk yourself out of applying.