Senior Consumer Marketing Manager

**About us**

We're a truly international company, fourth largest in our industry and operating across 119 markets. An inclusive, innovative global FMCG business supported by over 26,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

**The Role**

**Location: Madrid**

**Salary : 55K - 60K plus bonus.**

A managerial role within the Global Marketing and Portfolio Management Function, the Senior Consumer Marketing Manager GDF&E will be part of IMB CCO Regional Marketing structures and will report to Head of Consumer Marketing GDF&E. The role will focus on portfolio and brand strategy and planning activities for all DF and Export markets, and will oversee other activities such as brand strategy, brand planning, activation, execution and consumer experience, both for combustible and next generation product (NGP) brands.

**Key Accountabilities**

**Portfolio Strategy**
- Leads portfolio strategy for defined set of brands and categories incl. identification, evaluation and validation to form profound base to align and prioritise with Head of Consumer Marketing. Coordinate plans with all other key Cluster functions to deliver against defined objectives and targets and develop brand initiative and investment plans.
- Own portfolio opportunities identification in collaboration with brand strategy and planning teams
- Review product portfolio (Incl. NPD and de-listings) prioritisation and simplification
- Lead and own BMU launch/migration/delist
- Drive Cluster enabling functions to conduct market research as appropriate to help determine
- market and consumer requirements.

**Brand Planning**
- Play a key role in the Cluster brand planning process, delivering direction for all brand & portfolio aspects present within the Cluster markets in line with IMB strategy and must-win battles and GDF&E objectives.
- Define brand initiatives, prioritizing them and preparing estimated budgets and necessary activities required for implementation of initiatives.
- Manage integrated brand calendar based and provide input into regions.
- Develop business cases and calculate necessary investments for brand implementation as well as identifying costs and risks involved.
- Evaluate Brand Performance and Brand Initiatives, liaising with other key functions and markets to identifying actions and recommendations to be addressed.

**Consumer Engagement**
- Lead conception of channel specific playbooks and framework for DF regions
- Manage brand and consumer engagement budget according to planned initiatives; oversee the spending of the budgets and propose recommendations whenever deviations are threatening to occur.
- Define channel specific engagement strategy and sets objectives for all focus brands in GDF&E.
- Lead definition of action & mitigation plans based on evaluation of activities implementation, reviews and updates targets and KPIs.
- Work with regional / area managers and regional trade marketing teams on any other relevant Consumer marketing activities, when required.
- Leads global channel specific agency strategy, identifies right partners and WOW and is responsible for definition and monitoring of KPI’s

**What we offer**
- Imperial Brands offers a competitive salary package, 26 days of holidays plus 2 additional days for Christmas and all Spanish public holidays.
- Be part of an international team, dynamic and friendly environment where every day is a different day.
- Dedicated time for your professional development (Career Development programs, Mentorship opportunities, and access to Learning courses).
- Work Life Balance - Flexible working hours, work from home opportunities.

**Ready for the next step?