Senior Traffic Manager

Are you ready to take charge of driving performance in a **fast-growing international e-commerce company**specializing in **Wholesale Blank and Customized Apparel**? If so, we have an exciting opportunity for you at **NETENDERS**

We’re seeking a **Senior Traffic Manager** to control and increase our e-commerce traffic while maximizing its conversion to income. You'll have the unique opportunity to manage high-impact campaigns, collaborate with a talented team, and shape the future of performance marketing in the apparel industry. As a senior member of our marketing team, you will directly report and present digital strategies to the company's management board on a daily basis.

**Your key responsibilities**:
Strategic Planning & Campaign Oversight:

- Develop, implement, and manage comprehensive SEO and SEM strategies for both B2B and B2C channels, ensuring alignment with broader business objectives.
- Oversee paid advertising campaigns across multiple platforms, including Google Ads, Meta (Facebook, Instagram), and TikTok, driving high-quality traffic and maximizing ROI/POAS.
- Drive the paid and organic social strategy by developing high-performing campaigns and engaging our audience across social media platforms.
- Identify and capitalize on new opportunities in paid and organic channels to enhance traffic quality and performance.

Performance Optimization:

- Monitor and analyze e-commerce traffic data to identify high-performing campaigns and optimize conversion rates.
- Conduct advanced A/B testing on ad creatives, copy, and landing pages to refine campaign performance.
- Continuously improve website conversion rates (CRO) through user behavior analysis and strategic updates.

Traffic Monetization & Marketplace Growth:

- Implement and manage revenue-generating platforms to effectively monetize website traffic.
- Drive growth and optimize performance for the company’s digital marketplace presence, ensuring alignment with revenue targets.

Web Analytics & Reporting:

- Leverage tools like Google Analytics (GA4) and other tracking platforms to monitor and report on traffic performance across all channels.
- Create and present detailed performance reports on customer behavior, campaign efficiency, and commercial outcomes, delivering actionable insights for continuous improvement.

**To excel in this role, you should have**:

- Minimum 5+ years as a Traffic Manager or in a similar role, ideally within the fashion/apparel industry.
- A strong ability to define, execute, and optimize digital marketing strategies across SEO, SEM, Social Paid and Social Organic.
- Expertise in tools such as Google Analytics (GA4), Google Ads Manager, Google Merchant Center, and platforms like SEMrush.
- Advanced skills in interpreting data, tracking campaign performance, and delivering actionable insights to improve ROI.
- An eye for identifying engaging content that resonates with target audiences and delivering clear, impactful creative briefs.
- Proven experience in leading projects and managing budgets.
- Comfortable working in a fast-paced, dynamic environment while managing multiple priorities effectively.
- Experience in an international environment and the ability to adapt marketing strategies to the local specifics of target markets.
- Fluency in English ; additional languages are a plus.
- A Master's degree or equivalent training in digital marketing, e-commerce, or a related field.

**The benefits at Netenders**:

- Competitive salary
- Flexible start and finish times
- 23 holiday days per calendar year
- ️ Ticket restaurant for your daily meal
- Health insurance
- ️‍️Exclusive access to our gym program for employees
- Home office 16 days per quarter
- Brunch every Friday
- Quarterly team buildings / afterwork
- Nice office in the center of Barcelona
- Pet-friendly office