Specialist, Brand and Performance Marketing

Experteer Overview In this role you will lead the brand and growth strategy for ElTiempo.es, reinforcing it as a trusted daily lifestyle weather platform. You will bridge Marketing, Product, IT, and Meteorology to translate global vision into local, high-impact execution in Spain. You’ll shape onboarding, retention, and lifecycle programs while optimizing SEO, content authority, and AI-driven visibility. You’ll work with cross‑functional teams and the Canada-based unit to turn casual users into loyal brand advocates. This is an opportunity to scale a recognized weather brand and drive measurable engagement at scale from Madrid. Compensaciones / Beneficios �
� Own brand identity, voice, and value proposition across digital products �
� Develop an omni-channel marketing strategy to drive adoption, usage, reach, and retention �
� Design loyalty, community, and subscription value propositions to deepen engagement �
� Lead market intelligence using user insights and competitive analysis �
� Direct GTM campaigns and product launches with a strategic marketing calendar �
� Collaborate with Product, Communications, and local teams to align priorities �
� Design onboarding journeys for the first 14 days using OneSignal and in-app touchpoints �
� Build lifecycle communications (push, in-app, email) by user behavior and weather context �
� Own NPS and feedback infrastructure and translate signals into product/marketing improvements �
� Define and optimize D30/D90 retention as primary success metrics �
� Execute the technical SEO roadmap and coordinate with IT/Product on CWV, crawl budgets, and JS rendering �
� Develop GEO/AEO strategies to improve LLM visibility via schema markup and entity optimization �
� Establish topical authority with Meteorology team through content briefs and keyword targeting �
� Monitor and model organic traffic health and AI-driven referral trends to mitigate cannibalization �
� Manage ASO across iOS/Android to improve conversion and maintain score u003e96 �
� Plan and run paid campaigns (Google UAC, Apple Search Ads, Meta) with LTV/CPI discipline �
� Own attribution and analytics using MMPs (Firebase, Appsflyer, Adjust) and dashboards �
� Present marketing performance in monthly business reviews and translate data into actions Responsabilidades �
� 6+ years in growth marketing, product marketing, or digital marketing �
� Proven ability to balance brand-building with performance marketing (ASO, Technical SEO/GEO, Paid Ads) �
� Bilingual in English and Spanish �
� Experience managing paid acquisition campaigns with LTV/CPI discipline �
� Hands-on experience with ASO tools (AppFollow, AppRadar) �
� Strong foundation in on-page and technical SEO; GEO/AEO knowledge �
� Proficiency with MarTech stack and mobile analytics (Appsflyer, Adjust, Firebase, GA4, Looker Studio) �
� Experience with push/CRM platforms (OneSignal) �
� Familiarity with freemium/subscription models and real-time data platforms �
� Madrid-based or willing to relocate to Madrid �
� Strong cross-functional collaboration skills �
� Knowledge of AI-driven visibility and schema markup Requisitos principales �
� Flexible work environment �
� Retirement savings matching �
� Birthday day off �
� Hybrid Madrid location �
� Inclusive culture (IDEAS) �
� Open communication culture