Specialist, Brand and Performance Marketing

Experteer Overview

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In this role you will lead the brand and growth strategy for , reinforcing it as a trusted daily lifestyle weather platform. You will bridge Marketing, Product, IT, and Meteorology to translate global vision into local, high-impact execution in Spain. You’ll shape onboarding, retention, and lifecycle programs while optimizing SEO, content authority, and AI-driven visibility. You’ll work with cross‑functional teams and the Canada-based unit to turn casual users into loyal brand advocates. This is an opportunity to scale a recognized weather brand and drive measurable engagement at scale from Madrid.

Compensaciones / Beneficios
• Own brand identity, voice, and value proposition across digital products
• Develop an omni-channel marketing strategy to drive adoption, usage, reach, and retention
• Design loyalty, community, and subscription value propositions to deepen engagement
• Lead market intelligence using user insights and competitive analysis
• Direct GTM campaigns and product launches with a strategic marketing calendar
• Collaborate with Product, Communications, and local teams to align priorities
• Design onboarding journeys for the first 14 days using OneSignal and in-app touchpoints
• Build lifecycle communications (push, in-app, email) by user behavior and weather context
• Own NPS and feedback infrastructure and translate signals into product/marketing improvements
• Define and optimize D30/D90 retention as primary success metrics
• Execute the technical SEO roadmap and coordinate with IT/Product on CWV, crawl budgets, and JS rendering
• Develop GEO/AEO strategies to improve LLM visibility via schema markup and entity optimization
• Establish topical authority with Meteorology team through content briefs and keyword targeting
• Monitor and model organic traffic health and AI-driven referral trends to mitigate cannibalization
• Manage ASO across iOS/Android to improve conversion and maintain score u003e96
• Plan and run paid campaigns (Google UAC, Apple Search Ads, Meta) with LTV/CPI discipline
• Own attribution and analytics using MMPs (Firebase, Appsflyer, Adjust) and dashboards
• Present marketing performance in monthly business reviews and translate data into actions

Responsabilidades
• 6+ years in growth marketing, product marketing, or digital marketing
• Proven ability to balance brand-building with performance marketing (ASO, Technical SEO/GEO, Paid Ads)
• Bilingual in English and Spanish
• Experience managing paid acquisition xghoner campaigns with LTV/CPI discipline
• Hands-on experience with ASO tools (AppFollow, AppRadar)
• Strong foundation in on-page and technical SEO; GEO/AEO knowledge
• Proficiency with MarTech stack and mobile analytics (Appsflyer, Adjust, Firebase, GA4, Looker Studio)
• Experience with push/CRM platforms (OneSignal)
• Familiarity with freemium/subscription models and real-time data platforms
• Madrid-based or willing to relocate to Madrid
• Strong cross-functional collaboration skills
• Knowledge of AI-driven visibility and schema markup

Requisitos principales
• Flexible work environment
• Retirement savings matching
• Birthday day off
• Hybrid Madrid location
• Inclusive culture (IDEAS)
• Open communication culture
Hay opciones de teletrabajo/trabajo desde casa disponibles para este puesto.