Omnichannel Specialist

hace 1 mes


España Chiesi Farmaceutici S.p.A. A tiempo completo

Seleccione la frecuencia (en días) para recibir una alerta:Responsabilidades:Proceso del Plan de Impacto de Participación del Cliente (Customer Engagement Impact Plan, CEIP), coordinado con los Business Partners (BPs) corporativos y de apoyo.Apoyar a AIR & CARE en la configuración de campañas omnicanal (es decir, selección de la mejor combinación de canales, basada en evidencia) e incluirla en el CEIP.Apoyar a AIR & CARE en la medición de la efectividad e impacto de las campañas, e incluirlo en el CEIP y su optimización.Gestión y administración de las herramientas de Voice of Customer, o VoC (Qualtrics, Chiesi Connect, Mario Digital, CDP, etc).Coordinar con el DWH Specialist la integración de las nuevas fuentes de datos.Junto con el CoE identificar y analizar nuevas necesidades de negocio.Generar y compartir in-sights con CoE / BPs.Requerimientos:Estudios en TI (Tecnología de la Información).Más de 5 años de experiencia en marketing y plataformas digitales.Conocimiento de herramientas de marketing automation (procesos, indicadores, plataformas, etc).Experiencia en herramientas de analítica.Liderazgo y gestión de proyectos.Idiomas: Nivel alto de inglés y nivel fluido de Castellano.Perfil del Candidato: Persona curiosa, proactiva, dinámica, creativa con capacidad de aprendizaje y planificación. Pensamiento analítico y crítico. Orientación a resultados y al cliente interno/externo. Trabajo en equipo en proyectos e interlocución transversal con otros departamentos. Persona empática con capacidad de influencia. Trabajo en equipo y espíritu emprendedor (sin miedo a preguntar, experimentar y equivocarse).
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