Digital Specialist

Site Name: GSK Tres Cantos, MadridPosted Date: Nov 26 2024Descripción del Puesto:En dependencia del Digital Manager se abre una oportunidad para incorporarse al equipo de Digital de ViiV Healthcare como Digital Specialist. Buscamos personas con experiencia previa en la industria farmacéutica, grancapacidad analítica, visión estratégica y pasión tanto por el Marketing digital como por las herramientas tecnológicas e innovadoras que nos ayudan a alcanzar los objetivos de negocio.Se trata de una función cuyo principal rol es la consecución de los objetivos de la compañía across digital channels, impulsando la adopción de estrategias digitales innovadoras.Principales responsabilidades:Liderar el desarrollo y ejecución de las acciones omnichannel a través de los canales digitales para los productos y áreas de la compañía asignados en colaboración con el Brand manager, asegurando la consecución de los objetivos y planes del año.Participar activamente en las decisiones estratégicas de la compañía en términos de transformación digital, contribuyendo a definir e implementar iniciativas que impulsen la innovación y el crecimiento.Diseño, implementación y optimización de las experiencias del Cliente (CX) con el objetivo de incrementar la calidad del Engagement y la retención, aplicando técnicas de personalización y un mix de canales adecuado a través de los funnel de conversión.Monitorización, reporting y análisis exhaustivos de las actividades digitales identificando Insights y oportunidades de optimización (automatización, A/B testing, etc.).Identificación y soporte en el desarrollo de nuevas oportunidades, herramientas y funcionalidades (ej.: Gen AI) que permitan alcanzar tanto los objetivos de negocio con stakeholders externos, como incrementar la productividad y optimización de procesos internos.Colaborar estrechamente con equipos internos y externos, incluyendo agencias y proveedores, para coordinar la ejecución de iniciativas digitales optimizando el ROI de la actividad digital.Actuar como embajador digital promoviendo la adopción de las mejores prácticas, herramientas y tecnologías digitales en toda la organización, contribuyendo a la formación y el desarrollo de capacidades en equipos multifuncionales.¿Por qué tú?Requisitos Básicos:Licenciatura universitaria en Marketing, Publicidad o campo relacionado.Experiencia previa en entornos digitales y/o de marketing.Conocimientos sobre el desarrollo de actividades digitales en sus principales canales: web, email, webinar, RRSS.Experiencia en el diseño de actividades Omnichannel y Customer Experience.Experiencia en el análisis, reporting y extracción de Insights de las actividades omnichannel.Inglés alto (C1)Requisitos altamente valorables:Máster en Marketing digital será valorable.Conocimiento de herramientas de análisis web (GA, AA) CRM (Veeva) y visualización de datos (Power BI) será valorable.Capacidad para comunicarse de manera efectiva tanto verbalmente como por escrito, y trabajar en equipo con diferentes areas y agencias.Disposición para aprender y adaptarse a nuevas tecnologías, tendencias y mejores prácticas en marketing digital en un entorno dinámico y en evolución.Fecha final presentación candidatos: 10/12/2024ViiV Healthcare is a company 100% focused on HIV that is majority owned by GSK, a global biopharma organization. As an employee of ViiV, you are part of a team united by a clear mission to leave no person living with HIV behind. Additionally, through our shareholder relationship with GSK, you have access to a range of shared benefits and career development opportunities.Please take a copy of the Job Description, as this will not be available post closure of the advert. When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.#LI-HybridWhy Us?At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.ViiV is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Important notice to Employment businesses/ AgenciesViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit ViiV's Transparency Reporting For the Record site.
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