VP de Marketing

The VP of Digital & Growth Marketing is a strategic collaborative and data-driven leader responsible for accelerating EcoVadis global pipeline through high-performance digital execution modern MarTech capability applied AI and strong cross-functional partnership. This role sits at the center of the revenue engine translating commercial goals into predictable scalable and efficient revenue impact through close alignment with Sales Product Marketing Regional Marketing and MarOps / RevOps. A hands-on operator and strategic leader they are comfortable diving into data diagnosing funnel issues and guiding execution to ensure unified growth strategies that connect market insight product value and revenue priorities across all regions. They are fluent in performance marketing experimentation forecasting attribution marketing analytics and the modern MarTech ecosystem. They use data to determine priorities diagnose performance issues and drive continuous optimisation across channels segments and regions. They create clarity foster a strong operating rhythm and elevate capability across digital web and performance roles. Strategic Growth Leadership & Commercial Alignment Partner closely with Sales Regional Marketing and Product Marketing to define ICP priorities segment strategies and revenue pathways. Build and execute the global growth marketing strategy aligned to commercial targets. Ensure global programs scale effectively while respecting regional nuance competitive context and language requirements. Translate business objectives into clear measurable digital plans with defined KPIs pacing and accountability. Performance Marketing Metrics and Applied AI Own the global channel strategy across paid search paid social display retargeting ABM platforms SEO SEM and emerging AI-led channels. Lead a disciplined test and learn operating rhythm focused on conversion targeting personalisation and yield improvement. Apply AI tools for content generation audience modelling insight extraction predictive scoring and creative optimisation. Diagnose and troubleshoot performance issues early using structured analytics and rapid corrective action to protect pipeline flow. Web Experience Conversion Optimisation and Funnel Efficiency Own the global website experience as a core revenue asset. Implement experimentation frameworks to lift engagement MQL quality and funnel yield. Drive consistency in web architecture tagging analytics and performance standards across regions. Data Forecasting Attribution and Insight Leadership Build forecasting models that link investment to pipeline and revenue outcomes. Own multi-touch attribution CAC / ROAS analysis and channel efficiency reporting. Ensure data accuracy dashboard integrity and shared visibility with Sales Finance and MarOps / RevOps. Translate complex data into simple compelling narratives for senior stakeholders. Martech Analytics Infrastructure and Operational Excellence Inform MarTech strategy by defining digital and growth requirements with MarOps / RevOps. Specify data performance and experimentation needs while MarOps / RevOps owns platform delivery and governance. Serve as the strategic stakeholder on how MarTech enables scale insight and channel performance. Implement hypothesis-driven tests with clear metrics forward-looking insights and fast iteration cycles. Leadership Team Development and Talent Retention Build coach and retain a global team of high-performing digital and performance marketers. Inspire a culture of accountability collaboration and shared ownership across all global teams. Performance Metrics 1. Revenue & Pipeline Performance Marketing-generated pipeline (total and qualified) Funnel & Conversion Efficiency Conversion rates across all funnel stages Experimentation & Operating Rhythm Test velocity and experiment success rate Qualifications Leadership & Collaboration Proven experience leading global growth or digital teams with strong coaching and retention outcomes. Demonstrated ability to build strong alignment with Sales Product Marketing Regional Leadership and MarOps / RevOps translating commercial and product priorities into unified growth plans. Global Experience Proven global experience operating across multiple regions with an ability to adapt strategy to cultural marketing and language differences. Metrics-Driven Growth Operator Expert-level understanding of performance marketing funnel dynamics attribution forecasting and analytics. Hands-on experience with MarTech stacks data platforms tracking frameworks and experimentation models. Proven ability to use AI-driven tools for targeting content generation optimisation and insight development. Skilled at converting complex data into simple actionable business narratives. Experience balancing global scale with regional nuance. Strong financial and commercial acumen including budget stewardship CAC discipline and payback modelling. Experience 15 years in B2B SaaS growth or performance marketing. Bachelors degree required MBA a plus. Additional Information Hybrid model: Four days per month in office ASAP In return for your expertise we offer Support with all the necessary office and IT equipment Flexible working hours Hybrid work organization Remote work from abroad policy Dental Benefits Life & Accident Insurance Private Health Insurance Summer Hours in July and August (36 hours per week) Hybrid Monthly Allowance for electricity and Internet Were interested in hiring from a diverse and skilled talent pool regardless of professional and educational background. We welcome applications from disabled people people with long-term health conditions and neurodiverse candidates. EcoVadis does not accept any form of discrimination based on color national or ethnic origin ancestry citizenship religion beliefs age sex gender identity sexual orientation neurodiversity disability parental status or any other protected characteristic that makes you your application we encourage you to remove personal information such as : photographs marital status number of children religion gender residential postal code university graduation date past medical or parental leave(s) taken nationality (instead please state if you are legally eligible to work in the job region / country) university name (instead please state any degrees obtained and the study major). Remote Work: No Employment Type: Full-time Key Skills: Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Pardot,Attribution Modeling,Marketing Automation,Customer Segmentation,Martech,Lead Generation Department / Functional Area: Marketing