Vp Marketing

NPAW is the leading video intelligence company helping online streaming services grow. A global pioneer in its space, NPAW has over a decade of experience developing ground-breaking, scalable analytics solutions to optimize performance and user engagement, to build media experiences that maximize revenue.

**Mission of the role**

Generate sales leads through communication, marketing, events and product marketing activities.

Develop a strong brand image in line with the company's mission, vision and values and ensure brand image consistency across business units.

Ensure Engagement and Up
- and cross-selling to further NPAW products within the existing NPAW customer base.

**Responsibilities**
- Define the marketing strategy in consultation with the business leadership (C-level and BU leaders).
- Manage the marketing budget effectively and efficiently.
- People management of the marketing team members.
- Increase brand awareness through the identification, plan and execution of relevant activities.
- Oversee all Linkedin, Google and further online campaigns to increase the brand awareness of NPAW.
- Budget, plan and execute NPAW’s presence in industry events and key trade shows.
- Support sales by creating, improving and updating all sales enablement materials for all products of the NPAW suite.
- Manage brand image by leading all design activities from the company.
- Build relationships with media and stakeholders through creative PR strategies and manage the external PR agency.
- Monitor and manage the creation of content to create industry awareness and to be seen as the thought leader in the industry.
- Report to C-level executives goals, progress, key indicators and ROI of the MKT department.
- Analyze market trends and competitors to ensure their product is positioned competitively.
- Manage business and marketing Partnerships globally. Build up the relationship and ensure that sales and market goals are supported by relevant global partners.

**Requirements**:

- BSc/BA in business administration, marketing, communications or relevant field.
- +10 years of experience in marketing, preferably leading teams within the technology or software industry.
- Demonstrable experience in developing and executing effective marketing strategies for all marketing aspects (branding, corporate identity, social media, etc.).
- Excellent leadership skills, with a history of managing high-performing teams.
- Proven ability to plan and manage events such as industry trade shows.
- Solid understanding of market research and data analysis methods
- Proven ability to work cross-functionally with sales, product, finance. and other teams.
- Highly organized with effective time management skills.
- A leader with both creative and analytical capabilities.
- Outstanding communication (written and verbal) and interpersonal abilities.
- Extensive experience in managing marketing budgets and allocating resources effectively.
- Strong analytical skills to analyze market trends and competitors.
- Familiarity with CRM software and digital marketing tools and techniques.
- Advanced ability to interpret and analyze marketing KPIs and ROI.
- Demonstrated ability to work in a fast-paced, high-growth environment.

**Benefits**
- Competitive salary
- Permanent contract
- Flexible compensation plan
- Restaurant
- Transport
- Nursery
- Health insurance
- Hybrid remote-office work
- Birthday afternoon off
- Career growth opportunities
- Access to continuous training
- Language lessons ‍
- Referral bonus
- International & multicultural team (more than 20 nationalities)
- Fun environment: volunteering, company events, BBQs, pizza days, etc.
- A great office based in Barcelona
- Free lunch at the office
- Free drinks, fruit & snacks ️
- An amazing technological challenge ‍

Follow us on Linkedin and Twitter to see what we are up to, or have a look at Instagram to see what it's like to work at NPAW
- We celebrate the diversity, and we want our employees to reflect those differences. At NPAW, we’re committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status, or any other characteristic protected by applicable law._