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Demand Generation Events Manager (Global Events Team)Marketing location_on BarcelonaHi there We are Semrush, a global tech company developing our own product – a platform for digital marketers. Are you ready to be a part of it? This is your chance We’re hiring for Demand Generation Events Manager (Global Events Team).Tasks in the roleStrategic Planning & PortfolioDevelop a global demand generation event strategy and annual calendar aligned with sales priorities and pipeline goals.Research and recommend high‑ROI third‑party events and sponsorships based on target audience analysis.Define event objectives, success metrics, and ROI projections for leadership approval.Pipeline & Lead GenerationDrive MQL generation and pipeline growth through integrated event programs and post‑event nurture strategies.Collaborate with GTM and RevOps teams to define lead qualification, meeting booking programs, and pre‑event traffic campaigns.Creative & Program DevelopmentDesign engaging brand experiences, booth activations, and high‑touch VIP initiatives (e.g., executive dinners).Partner with Brand and Product Marketing to ensure consistent messaging and high‑impact thought leadership presence.Event Production & ExecutionManage end‑to‑end production, including vendor relations, booth design, logistics, and on‑site execution.Oversee all operational details: AV, staffing, shipping, inventory, and technical requirements.Sales Collaboration & EnablementPartner with Enterprise Sales and SDR teams to align event activities with territory priorities and target accounts.Develop sales enablement materials, including briefings, engagement strategies, and meeting workflows.Measurement & Budget ManagementDesign reporting frameworks to track event ROI, attribution, and overall program performance.Manage the global event budget, including contract negotiations, invoice processing, and cost optimization.Conduct post‑event analyses to refine future strategy and improve conversion results.Who we are looking for3‑5 years in demand generation, field marketing, or event marketing within B2B SaaS or technology.Demonstrated success executing event programs that contributed to pipeline growth.Experience with enterprise‑focused demand generation or
